Extensive Advertising and Promotional Campaign

December 1, 2022

Extensive Advertising and Promotional Campaign

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Extensive Advertising and Promotional Campaign

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The Rasmussen Pharmacy will be new to the area but it is centrally located by the busiest critical care center in your state. Due to the extensive advertising and promotional campaign, the pharmacy is expecting to average 400 scripts per 12-hour day. Those numbers are expected to rise quickly, since the only competing pharmacy is only open 8-hours per day and is several miles away.

You will need to make sure your Pharmacy Technicians are prepared to take in new prescriptions, exemplify good customer service skills, and manage their time effectively while completing tasks.

Many retail pharmacies utilize a variety of software programs in their day-to-day operations. You will need to make sure your Pharmacy Technicians are capable of quickly assisting customers by having a clear understanding of this software. You will apply the transferable skill of digital fluency for this assignment.

The contract for the software currently used by Rasmen Pharmacy is expiring soon and they have asked you to investigate potential replacements. They plan on selecting one of the following:

PDX Pharmacy System

ScriptPro Pharmacy Software

PioneerRX

HBS Pharmacy Software

Epicor Eagle Pharmacy Retail Software

Cerner Etreby

QS/1 Pharmacy Management Software

Select a minimum of 3 software packages from the list above, then locate and explore the manufacturers’ website for each. Write a 2-3 page paper in APA format that addresses the following:

For each of the software packages you selected, provide:

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Name of the software

Brief description of the software

Explanation of at least 1 benefit and 1 drawback of that software package

Discuss which internal, company website pages you used to assist with your software analysis.

Instructions for accessing/using Grammarly can be viewed here <Link to Grammarly Student User Guide.PDF located in Media folder>.

Extensive Advertising and Promotional Campaign

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.