Expansive Marketing in Walmart Inc.

Expansive Marketing in Walmart Inc.

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Expansive Marketing in Walmart Inc.

Expansive, Marketing, Walmart, Inc.

Organization

Walmart is a multinational retail company. The corporation has established a wide operational base globally. Today, it has over 10,000 stores across the globe making it the largest retail store in the world. Despite the fact the company enjoys a wide range of market, it still seeks to expand further and improve is operational efficiency.

It is evident that the store is not fully effective in other markets such as Africa and Asia. The company is keen at ensuring that it enjoys the market within the areas.

Despite the fact of employing over 2.1 million employees the company seeks to come up with better strategies that would enable it to be highly effective within the market. the company is keen at adopting strategies that would enable it expand within the market. The paper addresses the need of the company to apply expansive marketing.

Problem

The failure of the company to expand to the African and Asian markets is a key issue of concern that affects the operations of the company negatively. It is evident that the markets would enable the company to increase its revenue in a positive way.

Despite of the positive image that the corporation has within the global market, it has failed to identify the correct way forward, a look at the porter five forces explains the situation that the company faces in a broader perspective. the fact that they are some other established companies within the market affects the ability of the company to experience an easy entry (Sudit, 2014).

The need to come up with an expansive marketing strategy perfectly plays out in this case as it would enable the company to tap the African and Asian markets effectively. Comment by Bradley Lycan: comma Comment by Bradley Lycan: cap Comment by Bradley Lycan: APA citation looks good Comment by Bradley Lycan: Good report focus

Country Overview

Expansion into the African and Asian market is a key problem of the retail corporation. The company lacks the ability to be fully effectual in the expansion of the markets within the region. Despite the expansive measures that the company takes plays an effectual part in this respective case.

It facilitates the promotion of better practices that are focused on the interest of the company in a positive way (Arun & Meenakshi, 2017). The marketing department plays an important role in the promotion of positive aspects that leads to the expansion of the company activities.

The need to come up with a strategic way of expanding to the specified markets have proven to be quite hard based market tastes and preferences. The company needs to come up with a productive way of ensuring that it expands to the market. Comment by Bradley Lycan: Yes—proposal statement

Primary Decision-Making Audience

The top management of the company plays an effective role in the promotion of appropriate company practices. the management needs to ensure that it comes up with a reliable framework that facilitates smooth decision-making process. apparently, the CEO of the company together with the other members of the board have already identified the problem.

It is a key issue of concern that calls for the corrective action based on the fact that the previous attempts that the company has made have not succeeded (Sudit, 2014). The process is affected by the long decision-making process and the decentralized system of management that affects the top management structure to get the correct set of information that is required.

It is evident that the management plays an effective part in ensuring that the matter is appropriately addressed with respect of the case which is an important matter of concern in this case. Comment by Bradley Lycan: Good observation

The CEO of the company plays an effectual part in the promotion of better processes that are effectual in the implementation of a better framework. in this case. The company needs to ensure that it development of better practice that would focus on the market expansion strategy.

The process comes with the implementation of reliable frameworks that leads to the increase of the funding to ensure that the expansion steps are given the utmost consideration (Kahn, 2016). The process comes with the implementation of better notions that are focused on the long-term interest of the company.

The top management needs to make the decision to focus on the African and Asian market for the company to increase its productivity in a positive way. It is a measure that is developed through effective collaboration and other effective measures that are important for the retail corporation.

Questions

What are the countries that the company would focus on? Comment by Bradley Lycan: Good areas to explore

The cultural skeptics are the key issues of concern that the company would be keen at addressing

Political

Social

Cultural

economics

Which expansion strategy should be applied by the company?

A look at the existing marketing skeptics that would be effectual if they are appropriately addressed. the practice comes with the adoption of measures that are proven to be effectual. factors such as social media advertisings and television adverts would consider.

Is the expansion measure effective?

A look at the proven results to evaluate the situation plays an effectual part in the provision of a long-lasting solution in relation to the matter being addressed.

Is the expansion technique cost effective?

Looking at the costs involved also plays an effective part in this case. They address the practices that need to be placed under a broader consideration based on the fact that various issues are addressed.

What are the expected outcomes?

The results are expected to be effective as it addresses the different forms of positive outcomes that are positively related to the practices. the company is likely to expand in the markets if key [practices are put into practice.

Annotated Bibliography Comment by Bradley Lycan: List reading sources in alphabetic order

Sudit, E. F. (2014). Productivity Based Management. Dordrecht: Springer Netherlands.

Sudit is keen at identifying positive practices that reflects on the expansive marketing. The author addresses expansive marketing through productivity-based management that has proven to be highly effectual if appropriate measures are put in place.

He explains the procedures that need to be taken to ensure that a better structure is implemented by the company that represents its full interest in a positive way. The measure comes with the promotion of better management measures.

The source is credible based on the fact that author conducted a detailed research on management before authoring the book. It outlines all the necessary practices that need to be observed to ensure that companies would be effective in their expansion. It is a measure that continues to be expansive and effective only if appropriate management practices are put into place with respect to marketing.

Arun, K., & Meenakshi, N. (2017). Marketing management. Noida: Vikas Publishing House.

The authors are keen on explaining marketing management which is a beneficial practice that focuses in the interest of the company. It explains the effectual ways in which the company is highly effectual in the promotion of better practices that focuses on the long-term expansion of companies.

The authors explain how marketing departments need to candidate with each other to promote expansive marketing. The practice leads to the expansion of better practices that focuses on the interest of the company marketing prospects in a beneficial manner. the activity leads to the promotion of better measures that is effectual for the company progress.

The source is a valid one based on the fact that it addresses all the necessary aspect of marketing that the company needs to implement. It explains the necessary information that is clearly validated which is a key issue of concern that needs ti be appropriately promoted.

Kahn, K. B. (2016). New product forecasting: An applied approach. Armonk, N.Y: M.E. Sharpe, Inc.

Kahn explains the key aspects of forecasting that are important to understand and implement. He explains how the aspect is utilized by mots companies before expanding to the market. it is a key practice that involves the effective collaborations of various departments to ensure that better measures are implemented.

The practice promotes positive measures that promotes positive practices that involves the interest of the company alone which is an essential issue of concern. Walmart can adopt the practice to promote better management skeptics. It is a measure that is highly effective if the company is keen at observing the appropriate measures that involves the company.

The source is valid based on the fact that reliable research was done to come up with an appropriate solution to the issue that the company faces. It is a practice that depends on the willingness of the company to clearly adopt and promote positive measures.

References

Sudit, E. F. (2014). Productivity Based Management. Dordrecht: Springer Netherlands.

Arun, K., & Meenakshi, N. (2017). Marketing management. Noida: Vikas Publishing House.

Kahn, K. B. (2016). New product forecasting: An applied approach. Armonk, N.Y: M.E. Sharpe, Inc.

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