Executive Summary Alphabet Inc. Company

Executive Summary Alphabet Inc. Company

Instructions/Descriptions

Executive Summary Alphabet, Inc. is a large American multinational corporation with operations and reaches all over the globe. Alphabet Inc, ranks high in the largest companies in the world, along with some of its large-tech rivals such as Apple, Microsoft, Amazon, and Facebook.

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The company is more known for its most significant division of Google, from which it was restructured back in 2015. However, the entire company itself got its start in 1998 by two Stanford students named Larry Page and Sergey Brin. The company has grown exponentially since its launch.

It has, over time, become a vast conglomerate with a wide array of divisions that offer various products and services from email, cell phones, speakers, laptops, thermostats, cloud service, fiber optics service, driverless cars, research and development, consulting, and biotechnology.

Being in a large, highly competitive industry such as the tech industry has come with some challenges for the company. Alphabet Inc. has been able to continually remain a household name throughout the world because of many of its strengths it built over the years.

Innovation and brand recognition have become two of the most influential characteristics the company had developed since its start. The company also has a leading position in the IT industry and is financially stable. Similar to any other corporation, the firm has some areas which can be improved.

One major area for Alphabet to work on is its over-dependence on advertisement income. Another problem facing this company and a lot of other tech companies around the world is privacy issues. The primary strategy the company must employ to remain a success it is today is diversifying its revenue stream.

Depending on over 75% on one source of income can be risky, especially with more tech companies reaching into so many different areas outside of their own. The company must invest heavily and position itself to better take on top leaders in the cloud industry, such as Amazon and IBM. Alphabet, Inc. must also start to develop and market better and innovative products that could compete with Apple products.

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Over the years, Apple has not been able to maintain its once untouchable dominance in tech products, and now is a good chance for Alphabet to take on Apple and other companies in this battle for market share. Another vital strategy the company must also employ is a robust campaign to reshape many consumers’ opinions about the company’s use of data and privacy issues. The best strategy for the company to achieve this is by working with a PR company.

Executive Summary Alphabet Inc. Company

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