Evaluation of Online Analytics Research Paper

November 23, 2022

Evaluation of Online Analytics Research Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Evaluation of Online Analytics Research Paper

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OBJECTIVE

The objectives of this group discussion are to help you:

Discover resources for online analytics

Analyze social media metrics

Improve online content based on your findings

INTRODUCTION

It is very important to analyze your social media content, whether it’s on Facebook, Twitter, Instagram, etc. By studying your habits and seeing how the audience members interact you can make necessary improvements for both personal and professional accounts. Thankfully there are many free resources out there that will help you with the data.

You will have two options when doing this discussion board activity (just pick one of them). Either you will analyze Twitter metrics or Instagram metrics.

If you are not active on these social media platforms, or don’t have a lot of data to analyze from your personal accounts, do not stress. I suggest setting up a temporary Twitter account, and analyzing the data of a role model or public figure’s account. Then, you are welcome to delete your new Twitter account after this assignment.
Option A: Twitter

Please visit the website http://www.twitonomy.com. On the homepage there will be an option to sign-in and it’s completely free. You can always sign-out afterwards if you are concerned about privacy issues. There are many tabs at the top of the screen once the data loads, but you are only concerned with the Profile tab.

Once you select the Profile tab you will see some useful metrics based on your Twitter activity. If your numbers seem very low and insignificant, you can select someone you follow or someone who follows you and their data will be presented instead. Just locate and select them on the right side of the page.

Option B: Instagram

There are actually two possible resources for Instagram. Please visit either https://www.socialbakers.com/free-tools/tracker/ or https://squarelovin.com/instagram-insights/. I’ve noticed that the second site (i.e., square Lovin) may produce a few zeroes and/or blank graphs if your account is private.

If visiting the first link you will see an option to login using your Instagram username and password. Some other basic info may be required, including your name. After this quick process you will see all data conveniently displayed in a single location.

For those using the second link you will quickly create a free account. This process will be very similar. Once the results are displayed you will need to select different options (or tabs) on the left side of the page in order to see all available data.

INSTRUCTIONS

First Post – due Wednesday by 11:59pm EST

Answer the following questions (minimum of 4-5 sentences each):

Which option did you pick (Twitter or Instagram)? If you chose Twitter, did you analyze your account or someone else’s?

Explain the metrics that are displayed. You can pick and choose what you want to discuss since it would be impractical to cover everything. However, I would like some thoroughness and variety. For the items you address I will need to see screenshots of the information.

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Are any results surprising? Do you disagree with anything?

Please provide a proper reference of the site chosen (i.e., twitonomy, social bakers or square Lovin).

Second Post – due between Thursday and Sunday by 11:59pm EST

Do not limit the second discussion post to “I agree,” “That’s great” and so forth. Substantiate the position by using meaningful observations to corroborate it, such as professional experiences, relationships, and citing scholarly sources etc. when appropriate. As a guide for high quality response posts, use the RISE model, which encourages the steps as outlined in the rubric.

(For your Response Post)

Select a student’s post and provide your own assessment of at least one item. Try to point out something new that hasn’t been addressed already.
What tip can you offer that would help improve the student’s numbers?
Second post must be a minimum of one paragraph and must be made on a separate day than your initial post.

Evaluation of Online Analytics Research Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.