Ethical Issue in Marketing Assignment

Ethical Issue in Marketing Assignment

Instructions/Descriptions

Ethical Issue in Marketing Assignment

Assignment Content

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.

Relate the triple bottom line to an organization’s sustainability.

Analyze consumer influence on ethical behavior in marketing.

Assess the value of communicating ethical behavior to the public.

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Conclude how ethical issues influence legal issues in marketing.

Format your assignment according to APA guidelines.

Discussion of Weather Phenomenon Assignment

Find an aviation weather-related paper topic that you find interesting. This is to be a research paper that follows APA

format. The following are the three areas that need to be addressed:

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1) Discussion of weather phenomenon.

2) Related accident and/or incidents. From NTSB website

3) Types of weather avoidance, weather charts available, etc.

There must be in-text citations and references page

Title page + 3 FULL pages of content+ References page = 5 pages

-Abstract not required and does not count towards the minimum 3 full pages

-For each page short of 3 full pages, there will be a deduction of 20 points (Half a page short results in 10 point reduction).

At least 4 sources and 2 must be scholarly references such as journals, books, and similar sources

other than websites. These 2 scholarly references may be online format.

12 font, Times New Roman, 1-inch margins

Do NOT write in first person (I, me, we, etc.), rather write your paper in third person (he, she, they, the

researcher, etc.)

Try to summarize and paraphrase more than direct quotes. (In other words, avoid excessive direct

quotations in your paper)

Limit to 1 block quote

(block quote is a direct quote of more than 40 words)

Do not use Wikipedia or blogs as sources

Keep your Turnitin score UNDER 20%

For the airplane accident/incident research, go to www.ntsb.gov and click on the aviation accident database link.

Do not simply cite NTSB accidents throughout your paper. You may integrate relevant accidents/incidents by summarizing the key points and tying it into your

Ethical Issue in Marketing Assignment

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