Essay on Restoring a Company’s Negative Image

Essay on Restoring a Company’s Negative Image

Instructions/Descriptions

Essay on Restoring a Company’s Negative Image

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Directions:

Please find a healthcare organization that has been accused of fraud recently. Pretend that this company has just recruited you as their marketing manager and has asked you to help them fix their bad reputation.

What approaches or strategies would you use to boost their brand’s visibility? Please give the organization with a new Branding Statement. (By June 9, 2021, 11:59 p.m.) 2.5 pages

For more information, go to https://oig.hhs.gov/fraud/enforcement/criminal/.

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