Entry And Growth Strategies for Global Marketing

December 3, 2022

Entry And Growth Strategies for Global Marketing

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

[Order Now]

Entry, Growth, Strategies, Global, Marketing

QUESTION 24

In the context of entry and growth strategies for global marketing, which of the following is most likely a disadvantage of licensing?

		A firm risk giving up control of proprietary knowledge to its competitors.
		A firm needs to delegate marketing responsibility for a product to foreign agents who may or may not be dependable.
		A firm is likely to see an increase in manufacturing costs, a deceleration in technological diffusion, and a reduction in new product development.
		A firm lacks tight control over manufacturing, marketing, and strategy that is required for realizing economies of scale.

1 points

QUESTION 25

A physician-patient relationship is categorized as a _____ relationship.

		dealer
		client
		supplier
		customer

1 points

QUESTION 26

With regard to global marketing research, which of the following is true of using census data for in-depth demographic information?

		Some countries publish census reports only in their native language.
		Data contained in a census are uniform across all countries.
		Census reports are the most reliable sources for securing in-depth demographic information.
		All countries take a census once in five years.

1 points

QUESTION 27

Which of the following is a difference between customers and clients in the context of relationship marketing?

		Customers have identities and names, while clients do not.
		Customers have no strong reason to feel allegiance to a service provider, while clients often have a strong relationship with the service provider.
		Customers are individual entities, while clients are reflected in market summaries as mere numbers and data entries.
		Customers are served on an individual basis, while clients are mass target groups.

1 points

QUESTION 28

Which of the following service qualities includes the willingness or readiness of employees or professionals to provide service?

		Sympathy
		Responsiveness
		Empathy
		Quality

1 points

QUESTION 29

The favorable trade policy of Creasio enables the nation’s firms to engage in extensive foreign trade. The lack of trade barriers enables foreign companies to invest directly in the local market. The maintenance of a proper balance between the exports and the imports of the nation has led to a positive balance of trade. As a result, the global operations of firms in Creasio are strong. The favorable trade policy relates to which of the following external factors?

		Economic factors
		Environmental factors
		Market factors
		Competitive factors

1 points

QUESTION 30

A Japanese automobile manufacturer, Nuriko, expanded its operations to the United States. The research executives at the company examined the homogenous market needs of its customers and released sedans and SUVs, both of which achieved immediate success in the U.S. market. The automobile manufacturer’s triumph can be attributed to _____.

		environmental factors
		economic factors
		competitive factors
		market factors

1 points

QUESTION 31

In a client relationship, _____.

		the relationship is typically not of an ongoing nature
		a buyer is typically an agent of a third party or association
		a buyer views a seller as someone who has knowledge that has value
		a seller abides by the advice offered by a buyer

1 points

QUESTION 32

Which of the following is typically true of service industries that are not subject to obsolescence?

		They do not utilize internal marketing techniques.
		They take a sluggish approach to marketing.
		They are highly creative.
		They do not operate in markets with heavy competition.

1 points

QUESTION 33

The board of directors of Synergie Incorporation discussed a few goals for the new fiscal year. The chief goals included maximizing total sales revenue and improving the overall market position of the firm. These goals are categorized as:

		defensive goals.
		guerilla goals.
		offensive goals.
		niche goals.

1 points

QUESTION 34

With regard to global marketing, one of the offensive goals a firm seeks to achieve is to:

		gain access to technological innovations which are developed in other countries.
		increase long-term growth and profit prospects.
		avoid being locked out of future markets by arriving too late.
		take advantage of significant differences in operating costs between countries.

1 points

QUESTION 35

In the context of marketing, services differ from goods in those services:

		can only be used at the time that they are offered.
		can be placed in an inventory for use at another time.
		lack any kind of customer involvement in production.
		often involve an impersonal short-term client relationship.

1 points

QUESTION 36

In the context of entry and growth strategies for global marketing, which of the following is most likely an advantage of direct ownership?

		It provides immediate access to foreign markets.
		It reduces the costs and risks associated with opening up a foreign market.
		It helps in overcoming legal and trade barriers.
		It is an attractive option in unfamiliar or politically volatile markets.

1 points

QUESTION 37

_____ can be used as a strategy for bypassing restrictions on advertising enforced by some foreign governments.

		Vertical integration
		Benchmarking
		Sales promotion
		Strategic alliance

1 points

QUESTION 38

Autumn Wines Inc., a successful French wine company, has turned the wide availability of high-quality grapes in France into a competitive advantage. Which of the following factors of Porter’s model has been exemplified in this scenario?

		Demand conditions
		Factor conditions
		Related and supporting industries
		Company strategy, structure, and rivalry

1 points

QUESTION 39

By investing solely in domestic operations or not being willing to adapt products to foreign markets, U.S. companies:

		will find it easier to preempt competitors’ global moves.
		can maximize their potential to achieve economies of scale.
		are more susceptible to foreign incursions.
		are likely to have diminished operating costs.

1 points

QUESTION 40

Big Bite Ltd., an American fast-food chain, has franchises in several countries. Big Bite regularly provides extensive marketing and promotional support to its franchises, and there is a complete absence of rifts between its domestic and international divisions. This indicates that Big Bite Ltd. has an admirable _____.

		social culture
		structure
		political system
		management process

1 points

QUESTION 41

Service products are often difficult to identify since they:

		can be sold in the sense of ownership transfer.
		are bought and consumed at the same time.
		are composed of tangible elements that cannot be easily transferred.
		cannot be exchanged directly from producer to user.

1 points

QUESTION 42

Which of the following is an advantage of licensing?

		It offers extensive control over the marketing strategy.
		It offers the firm tight control over the manufacturing process.
		It is an attractive option for potentially volatile markets.
		It does not require granting of patent rights to third parties.

1 points

QUESTION 43

Which of the following is the most basic and obvious difference between goods and services?

		Perishability
		Intangibility
		Reparability
		Palpability

1 points

QUESTION 44

Market factors include:

		shorter product life cycles, transferable brands and advertising, and the ability to globalize distribution channels.
		worldwide economies of scale in manufacturing and distribution, steep learning curves, and worldwide sourcing efficiencies.
		improving communications, favorable government policies, and the increasing speed of technological change.
		competitive interdependencies among countries, global moves of competitors, and opportunities to preempt a competitor’s global moves.

1 points

QUESTION 45

Which of the following is a strong criticism against service firms?

		Overutilization of all elements of the marketing mix
		Overdependence on advertising
		Limited use of horizontal integration techniques
		Inaccessibility of services during off-peak seasons

1 points

QUESTION 46

A bank offering a guarantee of same-day loan processing is a typical example of which of the following determinants of service quality?

		Intangibility
		Assurance
		Sympathy
		Empathy

1 points

QUESTION 47

In the context of global marketing research, which of the following is a measure that should be most likely examined in order to assess the ability of consumers in a foreign market to buy?

		Number and size of families
		Status and position in society
		Educational qualifications
		Distribution of income

1 points

QUESTION 48

When a service is produced and marketed simultaneously, it is representative of the unique characteristic of a service that relates to its _____.

		intangibility
		perishability
		inseparability
		uniformity

1 points

QUESTION 49

Which of the following is true of service quality?

		Service quality is often measured against standards.
		Service quality is not labor intensive and is typically uniform in nature.
		Opinions on quality of services do not change in the face of choices.
		Customers determine the value of service quality in relation to their particular needs.

1 point

QUESTION 50

Alice Inc., an American firm, signed a contract with an Indian retailer to sell its latest range of furniture. Due to wrong analysis about the buying power and preferences of the Indian population, the furniture was priced high, consequently leading to low sales. From this scenario, we can infer that Alice Inc. did not succeed due to the _____ existing in India.

		political conditions
		legal conditions
		cultural conditions
		economic conditions

Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

Entry And Growth Strategies for Global Marketing

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.