ECON210 Microeconomics

February 15, 2023

ECON210 Microeconomics:

Order Number	765646758674563
Type of Project	ESSAY/DISERTATION
Writer Level	PHD/MASTERS CERTIFIED
Format	APA/MLA/HARVARD/OXFORD
Academic Sources	10 -20
Page Count	4-8 PAGES

Instructions/Descriptions

ECON210 Microeconomics:

Paper 1 Guidelines Overview Imagine that you are a financial analyst, who has to prepare a report outlining your company’s internal and external business environment and cost structure for the company’s leadership. Choose a company to research from the list below. Information about these companies is available on Yahoo! Finance. You are also encouraged to use your company’s financial data and annual reports (usually available on its website, often under “Investor Relations” section). Additional information is available from the Franklin Business Economics Library Guide. Under the Economics Databases tab, you’ll see links to Mergent and IBISWorld. Both are excellent sources of company information. In economics the total cost of operating a business comes from two sources: explicit cost (accounting cost) and implicit cost (opportunity cost). For the purposes of this report, examine just the explicit (accounting) costs, which can be found on the company’s income statement. Industry Companies Apparel · Abercrombie & Fitch (ANF), L Brands (LB), TJ Maxx (TJX) Air Delivery and Freight Services· United Parcel Service (UPS), FedEx (FDX) Airlines Delta Airlines (DAL), United Airlines (UAL), Southwest Airlines LUV) Application Software Microsoft (MSFT), SAP (SAP), Oracle (ORCL), IntuIt (INTU) Banks/Financial Centers · JP Morgan Chase (JPM), Bank of America (BAC), Berkshire Hathaway (BRK-B) Consumer Electronics Apple (AAPL) Communication Service · AT&T (T), Verizon (VZ), Dish Network (DISH), CBS (CBS), Disney (DIS) Department Stores · Dillard’s (DDS), Kohl’s (KSS), Macy’s (M) Drug Store CVS (CVS), Walgreen (WAG), RiteAid (RAD) Grocery Store Chains · Kroger (KR), Supervalu (SVU) Home Improvement Home Depot (HD), Lowes (LOW) Internet · Facebook (FB), Google (GOOGL), Netflix (NFLX) Pharmaceutical · Pfizer (PFE), Merck (MRK), GlaxoSmithKline (GSK) Medical · Cardinal Health (CAH) Oil & Gas · Exxon Mobil (XOM), Chevron (CVX), BP (BP) Retail · Amazon (AMZN), Walmart (WMT), Target (TGT) Preparing the Report Prepare a 2-3 page report based on publicly available information. Include the following sections: A. Overview of the company Describe the lines of business (products and services) and an overview of financial position – ticker symbol, latest revenues, profits, and recent changes. B. Elasticity Discussion Answer the following: 1. Is demand for your company’s product and/or services elastic or inelastic? Why? (Would the total quantity demand in the market decrease with an increase in price?). 2. Is the supply for the industry where your company operates elastic or inelastic? Why? (Would the total quantity supplied to the market increase with an increase in price?) C. Cost Structure Discussion 1. Types of fixed costs 2. Types of variable costs 3. What is the difference between costs in the long run and between costs in the short run? 4. Is it possible for your company to operate at a loss in the short run? 5. Assess your company’s ability to adjust to changing market condition. Cost Structure Discussion Notes: To estimate the fixed and variable costs based on annual total revenue and gross profits: 1. Download the spreadsheet Cost Estimate Worksheet (CEW). 2. Go to your company’s website on yahoofinance.com. 3. Scroll down to Financials and click on it. 4. Find the company’s total revenue and gross profits. 5. Open the Cost Estimate Worksheet (CEW) and enter your information. You will overwrite the existing sample information. · Enter the ticker symbol in cell A1. · Enter total revenue for three years in column B (B2, B3, and B4). · Enter gross profit for three years in column C. (C2, C3, and C4) · The spreadsheet will automatically calculate the fixed and variable costs. Fixed costs will display in column E; Variable costs will display in column F. View of the Cost Estimation Worksheet (CEW) Spreadsheet

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ECON210 Microeconomics:

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.