ECOM425 Virtual Organization Management Research Project

December 10, 2022

ECOM425 Virtual Organization Management Research Project

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

ECOM425 Virtual Organization Management Research Project

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ECOM425, Virtual, Organization, Management, Research, Project

Semester 2 (2019-2020) – Internal Assessment

Instructions

This is an individual assessment, which is a part of course score. It requires effort and critical thinking.
Assignment 2(Case Study-Four Questions)-8 Marks
The submission method of all should be through the Black board only.

Assignment 2:

CASE STUDY – Linked

LinkedIn is a social networking website for people in professional jobs. Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 645+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium Subscriptions products.

LinkedIn could be defined as a multi-Sided Platform. Headquartered in Silicon Valley, LinkedIn has offices across the globe. Users can make connections with other people they have worked with, post their work experience and skills, look for jobs, and look for workers. The site is available in many languages, including most European languages, Japanese, Korean, Indonesian, and Malay.

Growth was slow at first. In 2005 LinkedIn introduced services that allowed companies to post job listings and search the network for prospective employees. In addition to these professional services, LinkedIn allows companies to advertise on the site. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.

The business model is organized around four pillars:

Talent Solutions
Learning & Development
Marketing Solutions
Premium Subscriptions

Talent Solutions: LinkedIn Recruiter allows enterprises and professional organizations to find, contact and hire highly qualified passive and active candidates based on Advanced searches, InMail service and Talent Pipeline Management.

Learning & Development: Back in 2015, LinkedIn had bought an online learning company called Lynda for $1.5 billion. Lynda was integrated into LinkedIn as the learning and development platform for professionals. In short, subscription members can get access to thousands of professional courses. Thus, this segment of the business is subscription-based as well.

Marketing Solutions: The marketing solution is the part where LinkedIn uses its member’s user base to let other businesses advertise their products or services. There are six products in this area:

Sponsored Updates
LinkedIn Ads
Sponsored in Mails
Display Ads
Ads API
Elevate

The last segment is related to the premium subscription’s members.

Premium Subscriptions: The differentiation between the subscription-based model and advertising model is not as simple as it seems. In fact, within premium subscriptions, you can have access to advertising features (like InMail Messages); therefore, even though the LinkedIn business model is mainly subscription-based. That is more diversified. In fact, it is undeniable that part of the value of the professional network comes from the leverage the businesses can make of the LinkedIn members’ base.

One of the key aspects of a business model is the customer segment your organization serves, whom you sell your products or services. LinkedIn gets its overall value by offering services for both HR managers in need of qualified candidates and professionals looking for career opportunities. The Learning & Development platform allows LinkedIn members to get more qualified. Which in turn, increases the value of the hiring services as more qualified people are available.

Teams are working to keep LinkedIn a safe place for professionals by proactively finding fake profiles then removing them and any content they share. Prevent 19.5 million fake accounts from being created at registration. This means the vast majority – 95% – were stopped automatically, without ever being live on LinkedIn.

Restricting 2 million fake accounts before members reported them and 67,000 following member reports. This was possible by pairing human review with artificial intelligence and machine learning and our members who report fake accounts.98% of all fake accounts we prevented or took down were done so through our automated defenses, including artificial intelligence and machine learning. The rest were captured through manual review.

Due Dates and Grading

Assessment

Date of release

Due date of submission from the students

Grade Allocation

Assignment-2

(Case Study)

End of 9th Week

End of 12th Week

Case Study Questions:

1.Which Business model is adopted in LinkedIn? (2 Marks)

2.Give the function of talent solution product in Linked in. (2 Marks)

3.Is the search in Linked In is effective? Reason out. (2 Marks)

4.Specify the ways adopted to prevent fake accounts? (2 Marks)

Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

ECOM425 Virtual Organization Management Research Project

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.