Order Number |
456763RE092 |
Type of Project |
ESSAY |
Writer Level |
PHD VERIFIED |
Format |
APA |
Academic Sources |
10 |
Page Count |
3-12 PAGES |
When talking about the global pandemic, Starbucks, like many other establishments in the food and drink industry, was impacted. Starbucks saw a substantial drop in consumers in the beginning of the pandemic. Starbucks began to lose profits due to the quarantine nature of the pandemic and as such, had to act. According to Lombardi, et al. (2021), Starbucks had to partner with and in some cases, establish their own delivery services. Furthermore, Starbucks had to close down many of its stores, retaining and operating only drive thru functions with a skeleton crew, and make merchandise sales unavailable. Due to these impacts, Starbucks ended up having to change their work model for employees running the store and as the pandemic trend changed, Starbucks had to adapt accordingly, improvising as the trend changed and still changes.
Lombardi, C. Chidiac, N. Record, B (2021). Starbucks coffee corporation’s marketing response to the COVID-19 pandemic. Innovative Marketing , 17(2), 177-188. doi:10.21511/im.17(2).2021.16
Starbucks (2021). Coffee. https://www.starbucks.com/responsibility/sourcing/coffee. Retrieved November 18, 2021.