Development and Strategic Planning in Healthcare Discussion

Development and Strategic Planning in Healthcare Discussion

Instructions/Descriptions

Development and Strategic Planning in Healthcare Discussion

Healthcare market 2/11

You currently work as a coordinator for New City Home Care, a private home health company offering nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but as the population ages, this town is seeing an increase in retirees. Your manager has decided that it would be beneficial to expand into this town by opening a satellite office. She is eager to be the first home health company to open a physical office in this new territory and has tasked you with developing a marketing plan. You have been asked to provide an executive summary to the management team of the marketing plan.

The summary needs to explain how the following will used in your team’s marketing plan:

The company’s historical      resident trends and current strategic plan

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Demographic data

Quality standards

Marketplace analysis, including      competition

Models and best practices for      reaching the target audience

Developing recommendations to      ensure alignment with company strategy

Writing the plan and setting      expectations

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Implementing the plan, proven      best practices for implementing

Tools for evaluating and      adapting the plan.

Internship Report Presentation

Company link : www.nupco.com

1. Student Internship Report Presentation (30 points) Submit internship report in PowerPoint slides or format within one week after completion of your internship experience.

Internship reports should clearly and concisely summarize the internship experience, activities, and knowledge and skills learned, include: The organization name and the departments in which the internship experience takes place, Site supervisor name and internship period, Activities and assignments, you are assigned to do during your internship (EXPLAIN BREIFLY). Explanations of the relation of these activities with your specialty, ? Relation of what you have learned at SEU (course work) and what you have put into practice. Mention the courses exactly. The impact of your specific internship experience on your personality and professionalism. Challenges you faced during your internship, Pictures from your ACTUAL internship experience.

Development and Strategic Planning in Healthcare Discussion

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