demographic information on consumers

demographic information on large numbers of consumers

Instructions/Descriptions

demographic information on large numbers of consumers

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Consumer Behavior –

Assignment 1

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1. Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe that the sale of data on customers’ incomes, buying habits, and so on constitutes an invasion of privacy and should be stopped. Is Big Brother watching? Comment on the issue from both a consumer’s and a marketer’s point of view.
2. Identify examples of consumer-product relationships in society or in your own lives. We have identified four specific types: self-concept attachment, nostalgic attachment, interdependence, and love. Come up with an example of each of these.
3. Go to www.rockstargames.com. Click on the link for “games.” Select three different video games marketed by this company. Discuss both sides of an ethical debate for each.

38 role of human resource management

Each response needs to be 120 – 150 words. Please use full narrative responses (without bullets). The questions have a total value of 15 points. Each response has a point value of 3 points, which will be allocated as follows: 1 point for focus, that is addressing the topic directly, 1 point for the intellectual and academic quality of the response, and 1 point for application/closure.

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2. Explain the changing role of human resource management in response to trends in technology, diversity, globalization, and ethics.
3. Describe the effect of employee rights legislation on human resource management practices.
4. Summarize the process of human resource planning as it relates the strategic planning of an organization.
5. Explain three different employee development methods and their benefits.
6. Describe the elements and function of a performance management system.
   

   demographic information on large numbers of consumers

   

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