Define the Five-Step Marketing Research Approach

Define the Five-Step Marketing Research Approach

Instructions/Descriptions

Define the Five-Step Marketing Research Approach

Marketing Research PPT

Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation.

Create a 10- to 15-slide Microsoft® PowerPoint®, Prezi, or Microsoft® Sway® presentation with speaker notes on the Five-Step Marketing Research Approach in which you detail the steps you will use to address the membership issue that the local nonprofit charity is facing.

Address the following in your role as marketing manager:

[Order Now]

Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.

Describe each step of the Marketing Research Approach in detail and create a plan of attack to explain how each stage should be implemented.

Define the target market that you are striving to bring into this organization and describe the methods of research that you will use to identify these groups of people.

Define service differentiation. Provide an example that illustrates how the local nonprofit charity in the scenario can use differentiation to help increase the target market’s interest.

Explain how differentiation will help position the charitable organization within its defined market.

Lingering Supply Chain Problems Spawned Questions

Find a marketing or advertising topic that interests you. For example, lingering supply chain problems spawned during COVID and the recent Ukrainian War have created many challenges for marketers. You may find it necessary to locate a second article to better understand the topic.

Create a paper in the APA format.

[Order Now]

SUMMARIZE the article or articles pertaining to your topic — paraphrase the information properly. Specifically, discuss the key points and their implications. What’s your opinion of the information presented? Why do you feel the way you do? (There is no right or wrong answer here, but THINK about it. Critical thinking and justification are important in MBA 706). Your paper will generally be in the range of 1-2 pages, but not less than a page.

Find an article from a reputable magazine or website that is no more than 18 months old (the more recent the better).

Citation Information

Remember, you need to cite the source of the information within the body of your write-up using APA style when paraphrasing the article content. ANY information that is not your own idea falls under that rule. Please include 1 direct quote and cite it properly as well. If you have multiple articles, list them in alphabetical order.

Define the Five-Step Marketing Research Approach

PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!