Order Number |
6532345865453445 |
Type of Project |
ESSAY/DISERTATION |
Writer Level |
PHD/MASTERS CERTIFIED |
Format |
APA/MLA/HARVARD/OXFORD |
Academic Sources |
10 -20 |
Page Count |
4-8 PAGES |
Cultural Mistakes Exploration
Even major companies make mistakes with cultural understanding when doing business abroad. This week you will look at two cases of companies making such mistakes, and then you will discuss these cases with your peers. You will be randomly sorted into two groups for this discussion.
examine the issues Nike has had designing for other cultures. Some examples include Nike’s advertisements in New Zealand and Kenya: Outrage Over Nike’s Use of Cultural Icon Links to an external site. Nike Offends Pasifika Community With Tattoo PrintsLinks to an external site. Angry Kenyans Bash “Ugly” Olympic KitsLinks to an external site. You will be discussing these cases within your smaller groups. Please adhere to the following instructions for this discussion: For your first post, answer the following: What was the local people’s major issue with how the foreign business advertised to (or utilized) the local culture? What business theory (or theories) did you learn this week that applies to this case? What could (or should) the business do in the future to prevent such issues? You are expected to research for this assignment. All source material must be cited using APA style. (This is the standard for the business discipline. If you are unfamiliar with how to cite using APA, please see the information in the optional Credo Information Literacy module under the Modules tab.)
RUBRIC | |||
Excellent Quality
95-100%
|
Introduction
45-41 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Literature Support
91-84 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Methodology
58-53 points With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached. |
Average Score
50-85% |
40-38 points
More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied. |
83-76 points
There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration. |
52-49 points
The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached. |
Poor Quality
0-45% |
37-1 points
The context and/or importance are lacking. There is no search history information supplied. |
75-1 points
There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references. |
48-1 points
There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached. |
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Cultural Mistakes Exploration