Creating Brand Experiences Through Sensory Appeal Presentation

November 30, 2022

Creating Brand Experiences Through Sensory Appeal Presentation

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Creating Brand Experiences Through Sensory Appeal Presentation

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Scenario

You are the marketing manager for best fitness. The firm markets athletic footwear, sportswear, and accessories. Best fitness has a reputation for manufacturing the finest products and is the leader in the industry. Your firm is introducing a new line of accessories, including fitness trackers.

You are attending a marketing conference. The theme of the conference is Creating Brand Experiences through Sensory Appeal. Your attendance comes at the perfect time as it addresses sensory perception and its impact on consumer behavior. The topic has important implications for Best Fitness’ marketing of the new line of fitness trackers.

Instructions

Your manager, Michael Groza, has asked you to prepare a PowerPoint presentation to be delivered to the marketing department regarding what you’ve learned and has asked you to include the following information:

INTRODUCE THE CONCEPT OF PERCEPTION AND ITS INFLUENCE ON BRAND EXPERIENCE.

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Explain how you plan to include package elements such as color, symbolism, and design of the new fitness trackers to create positive images for the brand. Explain each element in detail.

Recommended brand experiences you plan to implement.

Create a personality for the brand that relates to the consumer’s self-perception.

Creating Brand Experiences Through Sensory Appeal Presentation

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.