Strategy for Marketing a Service Assignment

Creating a Strategy for Marketing a Service Assignment

Instructions/Descriptions

Creating a Strategy for Marketing a Service Assignment

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Creating a Strategy for Marketing a Service Assignment 8

Competencies Addressed in This Assignment and Aligned to Learning Outcomes

The following competencies align with indicated learning outcomes and each criterion for the

assignment aligns to a competency.

Competency 1: Formulate a comprehensive strategic marketing plan.

Create a marketing plan.

Build and sustain long-term customer relationships.

Assess how to identify markets.

Competency 2: Analyze the process of developing a global marketing strategy.

Assess how to identify markets.

Competency 4: Integrate ethical marketing practices into marketing strategies.

Build and sustain long-term customer relationships.

Overview

For the service, you selected in the Unit 8 Discussion, write a 2–3-page marketing

communication plan. In addition to the digital tools you used in your discussion posts, what

other communication tools would you use?

Instructions

In your assignment, complete the following:

Assess segments of a marketing plan for a service. Be sure to address and explain:

Your target market for your service.

The appeal you expect to use for your plan.

Your product, price and distribution strategies as part of your plan.

Compare how creating a marketing plan for service is different from how you might create a plan for a

tangible product.

Explain your strategy to incorporate ethics into your plan to ensure the building and sustainment of long-term

relationships.

Requirements

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Your paper should meet the following requirements:

Written communication: Must be free of errors that detract from the overall message.

Resources and citations: Format according to current APA style and formatting guidelines.

Length of paper: 1800 words, double-spaced pages, not including the title page or the references page.

References: A minimum of two scholarly references other than the assigned readings. –

Font and font size: Times New Roman, 12 points.

Creating a Strategy for Marketing a Service Assignment

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