Content For the Personal Statement Admission Letter

December 2, 2022

Content For the Personal Statement Admission Letter

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Content For the Personal Statement Admission Letter

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The personal statement serves as an opportunity to convey your individual qualities and experiences beyond the confines of the standard application form. When written effectively, a personal statement can provide the Admissions committee with valuable insight to your qualifications as an applicant.

In approximately 500-1000 words, describe your professional goals and how a graduate degree from The University of Tampa will help you accomplish those goals. In turn, you may also want to emphasize what you can contribute to the graduate program.

Content for the personal statement should include, but is certainly not limited to, a description of your professional objectives, significant academic and professional achievements, and instances in which you have successfully demonstrated leadership abilities.

Case Study Questions

Answer questions based on case studies provided

Describe and explain the Brand Resonance Model

Recognize and describe the Brand Extensions

Elaborate on the main challenges of managing a brand with strong local or regional identity over geographical boundaries.

What are the potential sources of secondary brand associations that can be leveraged? List all the potential sources and explain them through examples.
POST

The following are the complete four questions. Describe and explain the Brand Resonance Model for the Lululemon brand discussed in the case study. Focus on Brand Resonance Model levels (steps, stages), building blocks, and routes. Recognize and describe the Brand Extensions of the Lulemon brand mentioned in the case study. Which types of brand extensions are those? What are the advantages and disadvantages of those extensions? List and shortly explain three main advantages and three main disadvantages.

Which extension, instead of/in addition to the ones mentioned in the case study would you suggest to the company management and why? Elaborate on the main challenges of managing a brand with strong local or regional identity over geographical boundaries. List the main challenges, explain and illustrate them with example(s) of local/regional brand(s) which went through international expansion.

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Based on the appropriate global branding literature, what would you suggest to the brand managers in order to successfully respond to the common challenges of global marketing programmes? Explain this based on an example of the brand of your choice.

What are the potential sources of secondary brand associations that can be leveraged? List all the potential sources and explain them through examples. You can use the same brand and explain how it uses all the potential sources or different brands which leverage different secondary brand associations.

Content For the Personal Statement Admission Letter

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.