Consumer Profiling as Marketer and As Consumer Reflective Essay

December 3, 2022

Consumer Profiling as Marketer and As Consumer Reflective Essay

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Consumer Profiling as Marketer and As Consumer Reflective Essay

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Consumer, Profiling, Marketer, Consumer, Reflective, Essay

You will consider consumer profiling and the influence of macroeconomic trends from the perspective of a strategic marketer. The future of marketing is about making predictions and understanding how consumers may react to developments in the external environment. For example, a political change may have a social, economic and cultural impact and this will be reflected in the changing behaviour of consumers. This week is about understanding how all elements of marketing are linked and reflecting on how those links change your own and others’ consumer profiles. 1500-2000 words, as follows:

Introduction ‘My Consumer Profile’ (approximately 300 words) – This should be a brief overview of your consumer profile: Provide a summary evaluation of your personal consumer profile. Identify three major influences on your current purchasing behaviour and discuss how this may change in the future.

Impact of a macro-economic trend on consumer profiles ALREADY COMPLETED (approximately 700 words)

Consumer profiling critical reflection (approximately 700 words) – Consider how you may be profiled by a strategic marketer and how this is different to your own personal evaluation. Reflect on the advantages and limitations of profiling

Reflection on peer engagement (approximately 300 words) – Contemplate how your own reflection and engaging with peers has helped you to understand consumer behaviour in more detail and how this might be reflected in your future marketing practices.

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Consumer Profiling as Marketer and As Consumer Reflective Essay

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.