Consumer Decision Making Process Essay Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Consumer Decision Making Process Essay Paper

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Consider the classical 5-Step Consumer Decision Making Process (need recognition, search/research, comparison/evaluation, purchase/usage/consumption, and outcome).

The above decision process has been applied to the understanding and justification of consumers’ behaviors for decades.

However, mobile devices and smartphones have changed the way consumers and customers engage in the marketplace.

In this assignment, discuss how technology has rendered the classical 5-Step Decision Process model almost obsolete, and why. You will need to research how digital and mobile technology have changed the rules and the processes in which consumers detect needs or wants, search or research for products, obtain them, and how they share or experience the outcomes… from BOTH the customer’s perspective, and the Marketer’s. Therefore, include in your discussion how marketers use technology to their advantage, and be present at each step of the way.

[Order Now]

Consider the classical 5-Step Consumer Decision Making Process (need recognition, search/research, comparison/evaluation, purchase/usage/consumption, and outcome).

The above decision process has been applied to the understanding and justification of consumers’ behaviors for decades.

However, mobile devices and smartphones have changed the way consumers and customers engage in the marketplace.

In this assignment, discuss how technology has rendered the classical 5-Step Decision Process model almost obsolete, and why. You will need to research how digital and mobile technology have changed the rules and the processes in which consumers detect needs or wants, search or research for products, obtain them, and how they share or experience the outcomes… from BOTH the customer’s perspective, and the Marketer’s. Therefore, include in your discussion how marketers use technology to their advantage, and be present at each step of the way.

Consumer Decision Making Process Essay Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.