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Consumer Behavior Theory Application Project
Consumer Behavior Theory Application Project
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Order Number |
78956245952 |
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Type of Project |
ESSAY |
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Writer Level |
PHD VERIFIED |
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Format |
APA |
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Academic Sources |
10 |
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Page Count |
3-12 PAGES |
Consumer Behavior Theory Application Project
Instructions/Descriptions
Group Assignment One
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Word Limit: 1,000 words (+/- 10%) excluding title page, table of contents and reference list
Guidelines
The aim of this assignment is for student groups to consider an interesting consumer phenomenon occurring in the real world. Then develop a thought out and planned strategy to investigate it more deeply. You will do this by drawing from:
The theory and concepts you have learnt in classes from weeks 1 to 2
The readings from weeks 1 to 2
Secondary research conducted to frame the phenomenon clearly and to support your plan
In groups, you are to craft a detailed draft research plan that includes a team contract. A template has been provided (see ‘Group research plan template’ under Modules). Please use and adapt it to your group’s needs. The purpose of this assessment is to create a starting point for your final group presentation. All group members must contribute to this plan[footnoteRef:1].
This plan will outline the steps required. [footnoteRef:2] This assessment will be in two parts: (1) the plan and (2) the team contract. [1: Your team members will conduct peer reviews at the conclusion of the quarter. If a team member is found not to have contributed to the group work, penalties to the individual will apply.] [2: NOTE: This research plan will not be conducted. This is merely a plan for the research; it will lead to a final presentation, not a written document.]
The assignment should be appropriate for an academic reader, with the goal of ‘selling’ your research idea to the reader.
Tasks Involved
The Plan:
Describe the chosen consumer phenomenon in sufficient detail with providing real-world examples
Describe and justify this phenomenon’s importance to consumers and businesses, and why it might have come about
Explain why this phenomenon requires deeper investigation while considering the wider consequences of this phenomenon
Describe the appropriate research methods that you might use to investigate this phenomenon
Describe the expected academic and managerial contributions of your research project
The Team Contract should be a clear and succinct agreement between all group members about how your group will operate. Consider including:
Team member roles, responsibilities and justification
Consideration of other team members’ commitments
How the team plans to deal with issues between team members
How the team plans to deal with unexpected circumstances
Description of how the team will decide on actions
When and where your group meet and for how long
Description of how the team will communicate
Timeline and deadline for goals
Structure
Below is a suggested structure:
Page 1: Title page with course code (BUSMGT752), a descriptive, interesting title that captures the essence of the chosen consumer phenomenon and research inquiry, submission date of your assignment, all full names and student IDs, word count (excluding references)
Page 2: Table of Contents
Page 3-4: Draft Research Plan (1-2 pages)
Pages 5: Team contract (1 page)
Page 6: Include full APA-7 formatted references of all sources of information and knowledge cited in the draft research plan. Follow the APA-7th conventions and guidelines for both citations and references
Presentation and formatting
Students are welcome to use any font of their choice, as long as it is readable and professional (e.g., aerial, Calibri, times new roman). Fonts such as comic sans will result in deduction of marks. Spacing to be 1.25 apart and margins 2.5cm (i.e. no change to the standard word document).
Referencing
Students must use APA-7 referencing. Students must have at least 5 other references (that were not provided to you in the course) relating to their chosen phenomenon. In-text citations and a reference list must be provided.
References are not included in the word limit. Sources must be reliable, credible and relevant to the topic and academic standard of this assessment (e.g. Wikipedia is not a reliable, credible or relevant source).
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Marking Rubric and Feedback Sheet
| Marking criteria | Marks | Excellent 81 – 100% | Good 61 – 80% | Satisfactory 41 – 60% | Not passable 0 – 40% |
| Draft research plan | 50% | Chosen phenomenon is clearly described and justified. Examples are relevant and importance of phenomenon is excellently justified. Implications of phenomenon are justified extremely well and research methods are realistic and relevant to the research inquiry. Overall, plan is specific and detailed with contributions carefully considered. | Chosen phenomenon is mostly described and justified. Examples are mostly relevant and importance of phenomenon is well justified. Implications of phenomenon are justified well and research methods are mostly realistic and relevant to the research inquiry. Overall, plan is mostly specific and detailed with contributions considered. | Chosen phenomenon is somewhat described and justified. Examples are somewhat relevant and importance of phenomenon is somewhat justified. Implications of phenomenon are justified somewhat well and research methods are somewhat realistic and relevant to the research inquiry. Overall, plan is somewhat specific and detailed with contributions somewhat considered. | Chosen phenomenon is not described and justified. Examples are not relevant and importance of phenomenon is not justified at all/well. Implications of phenomenon are not justified well/at all and research methods are not realistic and relevant to the research inquiry. Overall, plan is not specific and detailed with contributions not considered. |
| Team contract | 30% | Excellent critical evaluation of team goals, requirements, and contingency plans. Excellent consideration of other team commitments. Strong contract that will be easily enforceable if issues arise Strong demonstration of serious consideration of the team contract. | Good critical evaluation of team goals, requirements, and contingency plans. Good consideration of other team commitments. Mostly strong contract that will be easily enforceable if issues arise Good demonstration of serious consideration of the team contract. | Somewhat critical evaluation of team goals, requirements, and contingency plans. Some consideration of other team commitments. Good contract
that will be easily enforceable if issues arise Some demonstration of serious consideration of the team contract. |
Poor critical evaluation of team goals, requirements, and contingency plans. Poor consideration of other team commitments. Poor contract that will be not easily enforceable if issues arise Weak demonstration of serious consideration of the team contract. |
| Professionalism, formatting, title page and writing style | 20% | Logical structure with clear and coherent sections. Highly readable and concise. Appropriate tone. Few to no errors in spelling, grammar, formatting and language. Excellent crafted plan overall. Page numbers used. All title page details provided | Mostly logical structure with good use of subheadings. Readable and concise. Mostly appropriate tone. Very few errors in spelling, grammar, formatting and language. Mostly well-crafted plan overall. Most or all details from title page provided. | Somewhat logical structure with some use of subheadings. Tone is somewhat appropriate. Somewhat free of spelling and grammar errors. Few formatting and language issues. Somewhat well-crafted plan overall. Most or some details missing from title page. | Not structured logically with unclear and incoherent sections. No use of subheadings. Inappropriate tone, spelling and grammar errors, issues with formatting and language. Poorly crafted plan overall. Page numbers missing. Most or all details missing from title page |
| APA-7 style referencing and
Secondary Research (including citations) |
10% | Excellent range and quality of sources. Sources are credible and reliable. Accurate APA-7 formatting of citations and reference list. Referencing is free from errors. | Good range and quality of sources. Sources are mostly credible and reliable. Generally accurate APA-7 formatting of citations and reference list. Referencing is mostly free from errors. | Adequate range and quality of sources. Sources are somewhat credible and reliable. Adequate APA-7 formatting of citations and reference list.
Referencing is somewhat free from errors. |
Poor range and quality of sources. Sources are not credible and/or reliable. Mostly inaccurate APA-7 formatting of citations and reference list. Referencing has many from errors.
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Consumer Behavior Theory Application Project
