Consumer Behavior Presentation Essay Discussion Project

November 30, 2022

Consumer Behavior Presentation Essay Discussion Project

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Consumer Behavior Presentation Essay Discussion Project

[Order Now]

SCENARIO

You are the marketing manager for Best Fitness. The firm markets athletic footwear, sportswear, and accessories. Best Fitness has a reputation for manufacturing the finest products and is the leader in the industry.

Smart Grocery, an industry leader in healthy, fresh foods and supplements, has approached Best Fitness regarding a potential partnership move into the health food and nutritional supplement market.

Smart Grocery has 12 stores servicing Forest County residents. Sales have grown 18% over the last five years and so has the number of competitors. Smart Grocery offers a selection of Asian, African American, Hispanic foods as well as the traditional grocery store items and the new supplement department. The fresh foods department features both local and national producers. The store has a large bakery department and an assortment of fresh meats and fish. Smart Grocery has been able to increase sales but it is getting tougher each year. A national chain, Stewards Grocery, and 3 regional stores have entered Forest County. The number of online home delivery services with ready to cook meals is increasing. More area restaurants are offering delivery services too. The president of Smart Grocery will be in town to discussion marketing strategies to increase sales and has asked for your recommendations and how Best Fitness can partner with Smart Grocery to increase sales for both entities.

INSTRUCTIONS

In a presentation to your manager and company president, Michael Groza and Theresa Zhara, and Smart Grocery’s marketing manager and president, Brenda Appleton and Robert McTavish, include the following information:

Explain the influence new grocery store entrants and alternative shopping venues have on consumer behavior.

Reference how the use of technology continues to shape consumer behavior in the grocery food market.

[Order Now]

Recommend strategies you believe will continue to make Smart Grocery a strong competitor in Forest County.

Recommend programs that Best Fitness and Smart Grocery can employ to encourage consumers to shop at each partner’s establishment. Include mockups of any promotional ideas and materials to be considered.

Having a good set of speaker notes for each of your slides helps ensure you cover everything necessary.

Consumer Behavior Presentation Essay Discussion Project

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.