Order Number |
3255473092 |
Type of Project |
ESSAY |
Writer Level |
PHD VERIFIED |
Format |
APA |
Academic Sources |
10 |
Page Count |
3-12 PAGES |
Part one? Correct the Audience Segmentation part base on the professor’s comment.
Part two: Add key messages and a positioning strategy to the Strategic Communication Plan you are developing for your client organization. To get started, review the readings from Weeks 5 and 6 related to messaging and positioning strategies.
Week5 Readings:
O’Sullivan et al.: Ch 4
Harrington: Ch 2
Week 6 Readings:
O’Sullivan et al.: Ch 5
Harrington: Review Ch 3 and read Bonus Material (Location 1000 – 1169)
Include?
1?The 2-page audience segment description you previously submitted (refer to this section as you write the key messages paper, to ensure that your messages and strategy are developed specifically to address and consider the interests and needs of your target audience)
2?3-5 key message statements, based on what is appropriate and relevant for your client organization, the communication goal, and the target audience you selected in the previous assignment
3? A description of your positioning strategy (i.e., which aspects you are emphasizing in the messaging, and why/how that supports the communication goal)
4? Communication channel(s) to distribute the messages, and a rationale for why those channels are the best strategy to reach the target audience and achieve your communication goal
Technology Is Changing Work and Organizations Report
TEXT REPORT FOR CHAPTER 2 AND CHAPTER 3 (ATTACHED)
Rubric: FOR EACH CHAPTER:
(a) introduction – an overview of the of the chapter
(b) discuss the themes/concepts you like in the chapter 2 and 3 in relation to a workplace / organization,
(c) conclusion – synthesize the themes/concepts,
(d) pose two questions,
Communications Theory Media Sources Case Study Proposal
This assignment aims to ensure you have a clear and workable plan for creating your Case Study assignment.
Completion of this assignment requires you to draft a short proposal for your Case Study assignment. The proposal will include a selection of sections of what will become your final case study paper: the introduction, part of the literature review, the methodology section, and part of the media review.