COM546 Literature Review Guidelines Essay

COM546 Literature Review Guidelines Essay

Instructions/Description

COM546 Literature Review Guidelines Essay

Purpose

The purpose of this assignment is for you to become an expert in the literature in an area of digital and online public relations. Your topic should be driven by big questions. Throughout the project, you should strive to answer the following questions:

1. What are two or three major concepts/variables in the topic you choose?
2. What are the major conceptual and operational issues in explicating these concepts?
3. What do most researchers agree/disagree about this topic?
4. What are the major methodological approaches/development in this area?

Your review should summarize the literature of your topic. In addition, you should synthesize or integrate the literature, that is, point connections between different concepts, viewpoints, or research paradigms. I also want you to evaluate the literature you discuss. What are the strengths/weaknesses of specific viewpoints or research paradigms? How does this recent literature extend our knowledge? Do the contemporary themes and trends move us in a good direction, or do you think the current work is heading toward a dead end?

Format of Literature Review:

Introduction (1 page): This first part of the lit review orients the reader to the subject and indicates what is to follow.

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Set up your argument—Fashion magazine (specifically looking at Vogue magazine) utilizes the social media platform Instagram to build PR with customers.

Preview of the literatures

The reason to choose this topic, such as social media is an important tool to promote PR for an organization.

General Statement of the Problem (1/2 page): Begin the review with 1-2 paragraphs in which you state the problems you are addressing and explain its significance. Describe or explain the background or context for your review. Locate your problems in the larger literature. What is the empirical or theoretical context of it? You should briefly summarize the classic works in the area.

Theory—Dialogic theory. What is dialogic theory and why you would use this to build your research?

Review of the Literature (6 pages): Organize your review. Don’t simply devote one or more paragraphs to each article or book, in random order. Organize your review historically or by variables. This entails reviewing different studies dealing with the same variables. You need to stress the connections of the topics to the main problem. 7-10 sources. Got two sources are already attached.

Find other literatures about dialogic theory, dialogic theory applied in the fashion industry, and how fashion industry uses social media to build PR.

Hypotheses/Research Questions (1/2 page): Based on the extant literature, you should conclude with hypotheses/research questions that drive your research. These can be listed at the end of the review or after each relevant topic. Consult any of the academic articles we have read so far in this class.

Need 3 research questions, I have one and you can think the other two base on the literatures and dialogic theory.

RQ1: How Fashion magazine Vogue use Instagram to engage customers through analyzing the likes, shares and comments down below their postings.

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Hypothesis: The postings with images and videos gain more likes, comments and shares than the postings with only words.

Proposal:

– How fashion magazine Vogue use social media to engage consumers on Instagram ( include likes, shares, comments)?

-Theory use: Dialogic theory

COM546 Literature Review Guidelines Essay

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