Managing an Actual Media Outlet Essay

COM 4401 Managing an Actual Media Outlet Essay

Instructions/Descriptions

COM 4401 Managing an Actual Media Outlet Essay

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Wiregrassstudentradio.com is a Troy University official student-run on-line radio station. It “broadcasts” from noon until midnight weekdays (central time). It needs to raise about $200 a month to meet its expenses, license fees, etc. This puts it in competition for advertising dollars with every other media outlet in Pike County, including the Troy Messenger, Troy Cablevision Channel 52, and WTBF-AM (1947) and WTBF-FM (1997), the only commercial stations in Pike County.

WTBF-AM is a “local” station, playing primarily to the Troy population of approx. 15,000 and to a lesser extent, Pike County, with about the same number or residents.

WTBF-FM is an “oldies” station, with older demographics (35-65), and is more local than most but also carries news and information to appeal to the entire Wiregrass, which their signal covers well.

Troy Messenger is the only local newspaper, and it is published five days a week. They skip Monday and Sunday.

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Group One is managing wiregrassstudentradio.com. What do we play in order to attract our core audience, how much are commercials, and what can we do to promote it?

Group Two gets to be the new owners of WTBF-AM/FM. How do we maintain the current level of service and profit against this new upstart? What do we play and why? How do we promote? What do we charge?

Group Three gets to be the new owners of the Troy Messenger.

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Group Four gets to start a new TV station in Pike County.

You will be a part of any group (you choose). And you can choose up to two situations (groups) to address. You can also just address one—that’s entirely up to you.

Please be as detailed as possible with this assignment. I want to know your game plan, your budget, your target market, your ideas, your schedule, your social media campaigns (if applicable), your channels of interest—everything. You can include real or fake information—that is up to you. It just needs to be believable and logical.

COM 4401 Managing an Actual Media Outlet Essay

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