Cognitive Dissonance Discussion Essay Project

December 2, 2022

Cognitive Dissonance Discussion Essay Project

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Cognitive Dissonance Discussion Essay Project

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You are the marketing manager for best fitness. The firm markets athletic footwear, sportswear, and accessories. Best fitness has a reputation for manufacturing the finest products and is the leader in the industry.

A new line of sportswear has been developed, including water sport equipment such as kayaks, surfboards and water skis called Just Right Watersports Equipment. Best Fitness has a reputation for manufacturing the finest products, is the leader in the industry and has been ranked #1 in consumer satisfaction in the industry for the last five years.

Instructions

Your manager, michael groza, has asked you to come up with after-sale company polices reinforcing best fitness’ reputation for consumer satisfaction. In an email to michael groza, address the following:

Define cognitive dissonance in relation to consumer behavior.

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Explain why consumers purchasing the new line of water sport equipment might experience cognitive dissonance.

Provide company policies reducing cognitive dissonance.

Explain how each policy increases customer satisfaction, increases loyalty, and builds long-term relationships between the firm and its customers.

Cognitive Dissonance Discussion Essay Project

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.