Coca Cola Marketing Strategy Essay

November 30, 2022

Coca Cola Marketing Strategy Essay

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Coca Cola Marketing Strategy Essay

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Coca Cola Marketing Strategy Essay

Assignment Details

A marketing manager must evaluate competition and access internal metrics to keep the company on track. Think about a company that you purchase products from regularly. Reflect upon the target market and the marketing strategy that this company is using.

For this assignment, do the following:

Discuss whether you believe the company’s marketing strategy is effective with that target market. Include your rationale in your post.

As marketing manager, what would you suggest be added or taken away from this strategy?

When replying to other students, reflect on your experience at the company and your perceived value of the product or service. Compare your company strategy with your classmates.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Discussion Board Reminders:

Must have three posts: A main post and two replies to peers.

First post: Either your main post or a reply to others must be posted before midnight CT (Central time) on Friday of each week.

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Second and third post: Must be posted on a different day from the first post.

Connect to content: At least one post must refer to course learning materials. See the Academic Resource on Discussion Boards for help with connecting to the content.

Engaging in class discussions: For more information on making the most of your class dialog, review the Academic Resource on Discussion Boards.

Coca Cola Marketing Strategy Essay

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.