Coca Cola Marketing Case Study Questions

December 3, 2022

Coca Cola Marketing Case Study Questions

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Coca Cola Marketing Case Study Questions

[Order Now]

Coca Cola, Marketing, Case, Study, Questions

The goal of this test is to see how you apply the concepts described in the textbook to the actions of the featured company. In this case, the featured company is: Coca-Cola, https://us.coca-cola.com

Discover Real Magic | Coca-Cola®Explore ways you can be closer to the ones you love with meals worth sharing, festive playlists, and more holiday magic from Coke®. Shop all Coca-Cola sodas here.us.coca-cola.com

Part A – 8 PointsFor each of the four goals associated with promotion, briefly describe what would be included in a Coke message representing that goal.Part B – 6 PointsBriefly describe how Coke uses the three types of media available to them to communicate with their user base, i.e., customers and users. In your answer, be sure to explain how the types complement each other.Part C – 6 PointsBriefly describe three reasons why you believe Coke is shifting its communication budget from traditional advertising to digital and social media.Part D – 10 PointsBriefly describe how to use the AIDA model for moving users through the sales funnel. Which promotion option would you use at each stage to get the maximum ROI at that stage. Note, you can only use a promotional tool, e.g., sales promotions or social media, etc once.

Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

Coca Cola Marketing Case Study Questions

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.