Case Study on Marketing Assignment

December 13, 2022

Case Study on Marketing Assignment

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Case, Study, on, Marketing, Assignment

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You are a marketing expert for Emerald City Promotions. The tour manager of a Pop music group called “Alvin and the Chipmuncks” has hired your company to increase sales to their concerts and to increase Alvin and the Chipmuncks related paraphernalia.

Alvin and the Chipmuncks is one of the hottest music acts in the country. They have released ten consecutive top hits, have won the Best Contemporary Artist Award, and have several music videos showecased on the pop music television station. The band is about to embark on a twelve week tour across the U.S. Currently, ticket sales aren’t doing as well as expected. The tour manager believes that there are several possible reasons for the dismal ticket sales: booked venues are too large, ticket prices are too high, the fan base is too young and/or the economy is weak.

For your assignment:

In 2-3 pages, discuss who you think the target market is for Alvin and the Chipmuncks.
Describe how they can find out what their target customers are looking for in merchandise related to the tour.
Discuss the factors that affect the prices of tickets and merchandise.
What strategies can be used to increase ticket sales? How can they translate the popularity of the group and their songs into attendance at concerts?
What strategies can be used to increase merchandise sales, from the standpoint of both the product selection and promotion during the concert?

Remember to use credible sources. Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA formatted title page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

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Case Study on Marketing Assignment

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.