Case Study on Careem Transportation Network Company Project

November 26, 2022

Case Study on Careem Transportation Network Company Project

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Case Study on Careem Transportation Network Company Project

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Case Study, Careem, Transportation, Network, Company, Project

Dubai-based transportation network company, Careem, the ride-hailing king from Morocco to Pakistan, was the leading app-based car service in the Middle East and North Africa region (MENA). The company’s success grasped lessons for Western startups with global ambitions.

The two ex-McKinsey & Company management consultants (Mudassir Sheikha & Magnus Olsson) co-founded the company and began it 2012 in the month of July by offering car bookings for everyday use for corporate through its website-based service. It was operated in more than 120 cities in 14 countries across the MENA region and had over six million customers and a network of 150,000 drivers.

The company became the region’s largest ride-hailing platform and success was down to a combination of a head start over local knowledge, home-field advantage and Uber. The app of the company eliminated the struggle of finding a cab on the street. With just a few taps within the app passengers were connected with drivers for a fast and safe trip.

The company had raised over $421 million in funding & continues to add exciting services to the app like Careem for Women, Careem for Kids, and monthly bookings, unheard of by other taxi services. Although both Uber and Careem were often more expensive than traditional taxi services, the convenience was what drew and build their customer base.

They focused on quality customer service and an easier experience for users in order to keep their riders returning. Uber and other taxi service providers were competing fiercely with Careem in the MENA region. The road for the company will be not easy due to changes in the transportation industry.

Questions:

Q1. Do Porter’s five forces analysis on Careem and suggest your strategy to help the company in facing the cut-throat competition. (5 Marks)

Q2. Prepare a SWOT Analysis report of the company. (5 Marks)

Due Dates and Grading

Assessment	Date of release	Due date of submission from the students	Grade Allocation
Assignment-3 (Case Study)	End of 6th Week	End of 12th Week	10

Instructions: This is an individual assessment, which is a part of this course score. It requires effort and critical thinking. The submission method of all assignments should be through the Black board only. Submit your assignment in MS-Word format only and Check Plagiarism before submitting your assignment.

Formatting Guidelines for Assignment:

Only use MS-Word format to submit the assignment
Don’t submit the assignment without applying following the below mentioned formatting guidelines.
Font style: Times New Roman, Font size: 12/14
Page layout: Page size-A4, Orientation-Portrait, Margins-Narrow
Paragraph spacing: 1.5 line spacing with Justified paragraph (Ctrl +J)
Insert page number in footer section.
Plagiarism test is mandatory before submission of the assignment.
Use APA referencing for any contents taken from outside trusted resources.

Note: Use this attached Covering Page as First Page of your every assignment before submitting it through Blackboard.

Assignment for ECOM 421

E-Business Strategies and Business Models

Assignment No. 3

Course: E-Com 421	Student Name:
CRN: 20993	Students ID:
Academic Year: 1440-41	Student Grade:
Semester: 2nd	Level of The Mark: High/ Mid/Low
Instructor’s Name:

Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

Case Study on Careem Transportation Network Company Project

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.