Case Analysis on Atlantic Manufacturing Company

December 16, 2022

Case Analysis on Atlantic Manufacturing Company

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Case Analysis on Atlantic Manufacturing Company

Case, Analysis, Atlantic, Manufacturing, Company

Scenario/Summary

Atlantic Manufacturing is a manufacturer of small motors. The company had problems with order acquisition, operations, distribution, and accounting systems. Some of the specific issues were identified as being

information supplied to sales force is inaccurate;

customers requesting reduced lead times;

credit system inconsistent, producing collection problems;

service calls lack warranty information; and

quality control system not integrated.

In this week’s case study, you will be investigating their decisions for the ERP sales and marketing modules implemented and what specific areas each of those decisions addressed. Identify both the purpose and benefits that their system was to have provided and whether that was achieved.

Major focus should be given to the decisions and assumptions made as well as the reasons made for their selection. There are no specific references given for this case study, only some background information references to help you in your research. It is suggested that in your research, you pay particular attention to their competition and how it affected their sales and marketing needs.

Deliverables

Your deliverable this week will be a completed case study (3–5 pages) submitted on the issues Atlantic Manufacturing faced and what their response to them was

STEP 1: Research Issue

In this step, you need to find out the questions “what”, “how,” and “why” of Atlantic Manufacturing’s ERP approach to sales and marketing. Start with some basic research in the following references:

Boh, W. F., & Yellin, D. (2006/2007, Winter). Using enterprise architecture standards in managing information technology. Journal of Management Information Systems, 23(3), 163–207.

Ramasubbu, N., Krishnan, M. S., & Kompalli, P. (2005, May/June). Leveraging global resources: A process maturity framework for managing distributed development. IEEE Software, 22(3), 80–86.

Larson, L. L. (1995, April). Third party software. Internal Auditor, 52(2), 44.

Shaul, L., & Tauber, D. Critical success factors in enterprise resource planning systems: Review of the last decade. ACM Computing Surveys, 45(4), 55–55:39.

Using these as a start and then do specific research on Atlantic Manufacturing and its competition to give you an understanding of the issues they faced. These articles, along with others you will find in your research and on the Web, should allow you to explain the situation and understand the decisions they made in handling it.

STEP 2: Write the Study

Use the case study template to complete a 3–5-page report on your research. Include the sections listed below as needed.

Introduction—a brief introduction into the company and its problem or situation

Issue/Problems—identify all the issues or problems faced by the company

Actions Taken—what was the company’s response on dealing with the issues?

Results—what were the results of the company’s efforts? Did they work? Why or why not?

References—list all research references used

Don’t forget to proof and fact-check your case study. If you are using quotes from sources or data from an unreliable source, you should attempt to find a better source, or remove them. This is sometimes called “establishing rigor.” Make sure your case study is credible, transferable, verifiable, and dependable.

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Case Analysis on Atlantic Manufacturing Company

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.