Calyx and Corolla Case Study Discussion Essay Paper

November 30, 2022

Calyx and Corolla Case Study Discussion Essay Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Calyx and Corolla Case Study Discussion Essay Paper

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The requirement for the case study discussion includes: 1) Summary of the case study in an MS Word format 2) Detailed answers in an MS Word format to all the case questions below when working on the case, and 3) Submitting an MS PowerPoint slide deck (approximately 12 to 20 slides) to clearly address Q1, Q2, Q3, and Q4.

1 What are the strengths and weaknesses of the Calyx & Corolla formula? Think about the advantages and disadvantages to consumers. Also, think about how the company’s strengths and weaknesses impact potential markets.

2) What are marketing’s roles in providing value to the consumer?

3) If Calyx launches the Minneapolis/St Paul test advertising campaign, it would like to ensure that the cost/order for the ad campaign is the same as the cost/order for their current prospecting methods via catalogs using rented mailing lists.

Given this objective, how many orders does it need?

What % response does it represent?

What is your conclusion about the viability of advertising as a way to reach potential customers?

Hint: For this, you’ll need to compute contribution per order under each scenario. You can make the following assumptions:
(a) Revenue per order for mail order is $45.00
(b) 1.5% return on mail-order processing (i.e., 1.5 orders per 100 catalog mailings).
(c) The price of the advertised bouquet is $34.00]

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4) Provide a recommendation as to the steps the company should take next to fully develop the Calyx & Corolla concept?

Please find below a link to the case study – Calyx & Corolla:

https://we.tl/t-ATflxyMWwd

Calyx and Corolla Case Study Discussion Essay Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.