BUSN205 E-Businesses Research Paper

BUSN205 E-Businesses Research Paper

Instructions/Descriptions

BUSN205 E-Businesses Research Paper

Term Project Guidelines

BUSN 205

For this term project, you will create a full business report on the topic of E-Businesses. You will have two options for this project:

(1) Create your own fictitious E-Business

(2) Choose an existing E-Business

If you choose to create your own E-Business for this report, you must ensure that you make realistic and reasonable assumptions based on research and state them in your report. If you choose an existing E-Business, you must ensure that all your facts and research is credible and evidence-based.

The following is a guideline for how you may want to organize your report:

(1) Table of Content

(2) Executive Summary

1. An executive summary is a summary of the entire report that allows the reader to become acquainted with the material quickly
2. It should be 1-2 paragraphs long

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(3) Introduction about the company

1. Give a short introduction about what the company does, which industry it is in, where it is based, etc.
2. Describe their Mission Statement
3. Describe their Company Vision
4. Describe their Services and potential USP (Unique Selling Point- the key differentiation from other companies)
5. Describe their Business Model in detail (B2B/ B2C)
6. Drivers of E-Business adoption in organization-
7. Why their e-business is successful
8. What contributed to their success as an e-business
9. Environmental factors
10. Social factors
11. Economic factors
12. Product-specific information that makes their business more attractive to consumers

(4) E-Business Revenue Model

1. Value Proposition
2. Revenue Model
3. Online Marketplace Structure- should include different types of market segmentation that are applicable to company. Examples of this are geographic, demographic, psychographic, and more.
4. Revenue Generating Strategy- product details, price of their products (or main product), location, promotional strategies (marketing strategies)

(5) E-Business Platform/Infrastructure

1. E-Business Application Service
2. What ERP (Enterprise Resource Planning) System they use and how
3. What CRM (Customer Relationship Management) they use and how
4. IT uses for E-Business application
5. Web Technology features and Software Applications that they use
6. Web Content Management Strategy

(6) Digital Strategy for E-Business: The main purpose of this section is to show how E-Business complements their company mission, vision, and corporate strategy

1. Describe their corporate strategy and explain how E-Business is a good choice for their business model or how it enhances their business
2. SWOT Analysis
3. Strengths
4. Weaknesses

iii. Opportunities

1. Threats
2. Summary of SWOT analysis which clearly shows competitor analysis, situation analysis, and overall market positioning

(7) E-Business Security

1. List 5 IT Security Risks
2. Explain how they are a threat
3. Explain ways to mitigate/prevent the threat

(8) Conclusion

1. Summarize your above work and show how everything comes together
2. Remember to tie your work back to the company Mission Statement and Vision

(9) Works Cited

You are more than welcome to add/remove sections as per the business you choose but please remember that we expect this report to be thorough. Regardless of which option you decide for this report, you will have to include properly formatted in-text citations and a works cited.

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Most of the business terms you see in the guideline above are commonly used. You are expected to research the term definitions if you do not know them and if they are still unclear you to you, you can reach out to Professor Rahman or Karan (Teaching Assistant) through email. Additionally, there will also be two help sessions for any clarifications/guidance on the project.

Acceptable fonts : Arial or Times New Roman

BUSN205 E-Businesses Research Paper

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