Business Impact of Tourism

Business Impact of Tourism

Instructions/Descriptions

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Business Impact of Tourism

Value: 15% of your overall grade (33 points)

Due: no later than 2359 Tuesday October 05

Congratulations!  You have just become the Mayor of your favourite city in the world!!!

Your first task this week is to choose your favourite city … a city you have been to already … or a city you dream of visiting someday.

You will be interviewed by a blogger for the “Travelling Times” weekly travel blog.  The blogger wants to write a blog about tourism impacts on your city.  The blogger has sent you 5 bolded topics they want you to write about and has included questions and ideas to get you started.

As Mayor of your city, the purpose of your interview is to help other people understand your city and the business impact tourism has on your city. You are also asked to provide your opinion on technology in tourism. You must be honest about what you tell others about your city … some things will be great, but some things may not be as good as you would like … that’s OK … your task is to tell it like it is.

Use the 5 bolded topics below and complete the outline.  You may include additional information if you wish but be sure to think about each question/request from the blogger for each of the topics.  When complete, your outline will be sent to the blogger to help tourists understand your city, the business impact tourism has on your city and the impact of technology.

Please INSERT your paragraph answer directly below each of the questions … that way you’ll know you’ve answered each of the questions.

1. Describe your City (1^st paragraph – about 4-6 sentences; 3 marks)

Briefly describe your city (including the name).  You might include facts such as population size, any interesting demographics; general location/terrain; natural or historic features; some historical facts; fun facts; cool things that happens there; etc.   You may include a picture if you wish, but this is not required and there is no mark impact for including or not including a picture.

2. Cultural Environment (2^nd paragraph – about 6-8 sentences; 6 marks)

What are the customs and traditions of your city?  What makes your city or community unique?  These could be things like sports, flea markets, celebrations or festivals (arts, music, food), museums, etc. How do each of these community events impact the economy of your city?

3. Impacts of Tourism (3^rd paragraph – about 6-8 sentences; 6 marks)

• What are two of the most important positive impacts tourism has had on your city?
• What are two of the challenges that tourism has created for your city?
• As Mayor, how have you (or how could you) address these challenges for your city?

The Blog will also feature a section on how Technology impacts Tourism, not just in your city but overall, in the industry. As you have graduated a college program on Tourism, the Interviewer feels you are qualified to answer the questions below.

4. Tourism and Technology (4^th paragraph – about 6-8 sentences: 9 marks)

In your opinion, what are the 3 technological advances which have had the most significant impact on the tourism industry in general?  Clearly explain what these impacts are and why you believe each of your 3 choices has had a significant impact on the tourism industry.

5. Assume you are on the Board of Directors of the most successful tourism business in your city (5^th paragraph – about 6-8 sentences; 6 marks)

Explain how you would recommend technology be used to improve the financial performance of the business over the next 1-2 years and how this would impact financial performance (revenues, expenses, other).   Consider topics such as sales, employee productivity, customer service/experience, internal and external communication, etc.

Blog Professionalism: 3 marks

The Interviewer has informed you that she cannot use your outline without proper MLA citations since this could result in her company being sued.  She has asked that you include a Work Cited page for your research as a separate page.  You must use MLA Citation format.    Since we have discussed citations and, in the course’s posted content, failure to cite sources will result in the Interviewer not being able to use your blog and therefore you will receive a mark of “0” for this assignment.

Since the Interviewer is a very busy person, she does not have time to amend spelling, punctuation or grammatical errors and she has asked you to ensure your outline is proof-read for errors, spell-checked and clearly states the meaning intended … so construct your outline carefully.

Good luck with your outline!

Submit your completed outline in the appropriate area in our Assignments and Exercises Submission folder on our Course Site. Make a note of the due date in your calendar.

Business Impact of Tourism

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