Branding Communications Discussion

October 14, 2022

Branding Communications Discussion

Order Number	86756879688
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Branding Communications Discussion Essay Assignment

I’m working on a communications question and need guidance to help me learn.

Find two branding communications (please do not use the brand examples in the readings). They can be either commercials or branding videos for the Web. Reverse-engineer the brand. What might be the negative or negative(as)—the top-of-mind reason or reasons not to buy or buy in?

Readings:

The ad that changed advertising by Mark Hamilton, Medium, March 20, 2015

This Short Documentary Tells the Story of the Great Volkswagen Ads of the ’60s by David Gianatasio, Fast Company, October 21, 2016

Levy’s ad campaign: “You don’t have to be Jewish” (1961–70s) by Stephen Coles, Fonts in Use, September 12, 2016

How AFLAC Raised Its Consumer Brand Awareness From Almost Zero to 92%, Marketing Sherpa, March 8, 2004

Creating a Psychographic Profile

Psychographics are AIO (activities, interests, and opinions) measures. In this discussion, you will have a chance to utilize these AIO measures to create a psychographic profile. To do so, complete the following:

Select a particular product that is readily available and describe it.

Utilize the AIO measures, as described in your reading for the week (including pages 124–125 of your textbook), to create a profile for a typical customer of that product.

Identify at least two probable items within each of the areas for the profile that you create:

Activities.

Interests.

Opinions.

Concepts of Persuasions Model Analysis

Description

Read the 4 readings of this week and summarize 3 specific concepts from the readings. For each concept, write 1-2 paragraphs that define and explain the concept, drawing from and citing your assigned readings. Overall, this section should demonstrate that you have done the readings and that you understand the concepts you have chosen. You should clearly define them as if you were talking to someone with no experience with persuasion. Next, provide a brief summary of the research related to the concepts.

Then provide 2 ideas on how to apply the concepts to the design of a campaign; for instance, talk about examples of how the concepts have been used in the real world. (The applications should be related to communication and persuasion topics, such as social media marketing). And the examples of applications should be representative. Ensure each application idea links back to at least one summary concept.

The paper outline: