Boston Cream Pie and Cinnamon Roll Response

December 20, 2022

Boston Cream Pie and Cinnamon Roll Response

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Boston Cream Pie and Cinnamon Roll Response

The requirement for your assignment is to simply respond to the “Snapshot” article below, per the instructions above! One of Kraft’s hallmark brands is Jell-O. During May 2009, the Jell-O Sugar Free Pudding cups line was getting a makeover with the introduction of two new flavors: Boston Cream Pie and Cinnamon Roll.

a. What survey research would you have done to determine whether to introduce these new flavors? Based on the adage that variety is the spice of life, it is a common practice in food marketing to cycle in new flavors and remove older ones to ensure that customers stay interested. Let’s assume that that is the case with Jell-O and its pudding cups line for this exercise. The question already assumes a survey is the research method of choice. We can assume also that the company has a panel of Jell-O Sugar Free Pudding cup loyalists as participants, people who purchase the brand regularly and are familiar with the flavor selection, or that Jell-O is using the introduction of the new flavors to attract new users, so they are using a random sample of people who regularly purchase pre-made sugar-free products. While a taste test (experiment) is also likely in this research, either combine the survey with the taste test or ignore the experiment for this exercise. BUS330 – Business Analytics Unit 6 Assignment- Questionnaires and Instruments

b. Next, design the questionnaire for the survey research you would have done. This doesn’t have to be a massive project! Just show me you understand the premise of “Questionnaires and Instruments”! Look through the exhibits noted below to help in the process of designing your instrument.

• Exhibit 13-2: Flowchart for the Instrument Design: Phase 1

• Exhibit 13-5: Flowchart for Instrument Design: Phase 2

• Exhibit 13-10: Flowchart for Instrument Design: Phase 3

• Exhibit 13-8: Summary of Scale Types

• Exhibit 13-6: A summary of the Major Issues Related to Measurement Questions.

[Order Now]

Boston Cream Pie and Cinnamon Roll Response

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.