The New Experience Economy

BHMT402 The New Experience Economy Essay

Instructions/Descriptions

BHMT402 The New Experience Economy Essay

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hospitality economics

Individual Assignment

“The New Experience Economy” BHMT402

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Due: Thursday, January 27, worth 25% of your final course grade. Think fun, have fun.

Your individual assignment will focus on a selected tourism business, of your choice. You will be

tasked to provide an overview of the current experiential focus. Then, to go deeper and provide

recommendations on how they could expand/enhance their experiential offerings.

In the individual assignment you are to analyze and discuss how experience is the missing link

between a tourism business, its potential audience and what opportunities might be created tc

layer on robust experiences for customers.

Listen to and take notes on following webinar. Read 16 Travel Experience Design

Considerations. Tourism Cafe.

Choose an experiential tourism business. Be concise of what the business is and what

experiences) it provides. You will be using this tourism business example to complete this

assignment.

Consider how this Tourism business can reach ‘the sweet spot’ by incorporating the 4 realms of

experiences (entertainment, educational, escapist, and esthetics) into its business plan, thus

offering more robust experiences

4. Provide your recommendations of what your tourism business can do the 4 realms of

experiences and offerings to reach robust experiences for its customers.

Supporting Materials:

1. Listen to and take notes on following webinar: Harvard Business Review. The New Experience

Economy.https://hbr.org/webinar/2020/01/the-new-experience-economy

2. 16 Travel Experience Design Considerations. Tourism Cafe. (Located in Individual folder)

The following format is to be applied to the assignment:

Arial, 12-point font, double-spaced, normal margins

Cover page with student’s name, number, and title of assignment

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Minimum 3000-word count excluding cover page, references, and appendices

Introduction

Index page with page numbers

Reference page

Reference of photos (if used).

Appendices (If any, like charts, maps, or graphs)

No typos, spelling, grammar, punctuation, or sentence structure errors

Number the pages in the lower right-hand corner

BHMT402 The New Experience Economy Essay

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