Best Buy Case Study Essay Paper

Best Buy Case Study Essay Paper

Instructions/Descriptions

Best Buy Case Study Essay Paper

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Question 1:

What is the core business of BestBuy? Explain how its CRM activities address the relationships that matter to its core business.

[20%]

It is often argued that the way a company is structured internally has a great impact on mode and performance of its CRM activities. Withthat statement in mind, appraise what structural changes anorganisation must undertake to switch

from a product to a customer orientation?

Question 2:

Critically evaluate current BestBuy CRM initiative using an appropriate classification scheme in terms of characteristics, type and performance. [40%]

Question 3:

It is often argued that the way a company is structured internally has a great impact on mode and performance of its CRM activities. Withthat statement in mind, appraise what structural changes anorganisation must undertake to switch

from a product to a customer orientation?

What about BestBuy? Is its organisational structure appropriate for CRM purposes? [40%]

What is the core business of BestBuy? Explain how its CRM activities address the relationships that matter to its core business.

[20%]

It is often argued that the way a company is structured internally has a great impact on mode and performance of its CRM activities. Withthat statement in mind, appraise what structural changes anorganisation must undertake to switch

from a product to a customer orientation?

Question 2:

Critically evaluate current BestBuy CRM initiative using an appropriate classification scheme in terms of characteristics, type and performance. [40%]

Question 3:

It is often argued that the way a company is structured internally has a great impact on mode and performance of its CRM activities. Withthat statement in mind, appraise what structural changes anorganisation must undertake to switch

from a product to a customer orientation?

What about BestBuy? Is its organisational structure appropriate for CRM purposes? [40%]

Best Buy Case Study Essay Paper

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