BCO225 Consumer Behavior Research Paper

BCO225 Consumer Behavior Research Paper

Instructions/Descriptions

BCO225 Consumer Behavior Research Paper

TASK BRIEF

Type of assessment

Assignment topic: consumer behavior strategic recommendations

Assignment key deliverables

1. Choose a market within a specific context (social, cultural, economic, …)
2. Choose a product within this market
3. Define the customer profile for the given product: on one hand, deeply describe the target based on the usual four segmentation

variables (demographics, geographics, psychographics, behavioral, and on the other, build two different buyer personas, for example,

a man and a woman, from that target.

4. Explain which are the customer behaviour that will drive their purchasing decisions. Describe the consumer decision- making process and its

main stages and participants (influencers, …)

5. Which strategic decisions should the company take on the marketing activities for the product to ensure its sales success?

DELIVERABLE: Report with the above mentioned topics discussed.

GRADING 60 % of the assessment grade over the final grade

This is an Individual assignment.

The required word length is 2000 words.

[Order Now]

The Report is required to be submitted in PDF format on Turnitin.

Deadline for Turnitin submission: week 13 (May 8, 23:59)

Rubrics

Exceptional 90-100

Good 80-89

Fair 70-79

Fail <70

Objectives setting (40%%)

Example descriptor: The student is able to describe precisely, the product features and benefits, as well as the expected consumer behavior, as well as the strategic approach of the company to fit the costumer behavior.

Example descriptor: The student is able to describe, the product features and benefits, as well as the expected consumer behavior, as well as the strategic approach of the company to fit the costumer behavior.

Example descriptor: The student is able to describe, with some ambiguity the product features and benefits, as well as the expected consumer behavior, as well as the strategic approach of the company to fit the costumer behavior.

Example descriptor: The student is unable to describe, the product features and benefits, neither the expected consumer behavior, neither the strategic approach of the company to fit the costumer behavior.

Research (20%)

The student clearly describes the situation under study, and the product category chosen for the study.

The student describes the situation under study, and the product category chosen for the study.

[Order Now]

The student describes partially the situation under study, and the product category chosen for the study.

The student does not any research nor clear proposal for a product category for the study

Communication (40%)

Student communicates their ideas extremely clearly and concisely. Student communicates their ideas clearly and concisely. Student communicates their ideas with some clarity and concision. Student fail to communicate their ideas clearly and concisely.

BCO225 Consumer Behavior Research Paper

PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!