BBA223 Explanation of Service Management

December 15, 2022

BBA223 Explanation of Service Management

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

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BBA223 Explanation of Service Management

For this Final Assignment, worth 60% of the final mark, the student must carry out the following work:

For the purposes of this assignment, you will develop your own Individual Service Design Project!

Please explain in detail the service concept (purpose of the service; please define target market and customer experience) and service specifications (performance specifications design specifications delivery specifications);

Word count: 400 words

Please create the service blueprint and customer journey map for your chosen service design.

Remember:

A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey. Nielsen Norman Group, week 4 Article

The customer’s journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service. This includes all the different touchpoints customers use to interact with a product / service. (Week 5 slides)

A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company (week 5 slides).

Please discuss the available media channels you utilise to create meaningful touchpoints with your targeted customers throughout their journey and explain in their significance in the service experience you design for them (400 words).
Please summarize the strategic importance of your Service Design in gaining competitive advantage. What types of service encounters are most prevalent in your service design? (400 words).

REQUIREMENTS

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Structure of the Assignment

Cover page: The first page must contain the full name of the student, the logo of the school as well as the name of the course and the name of the professor.
Main answers clearly numbered and,

Use sub-headings as you see fit.
Use figures, tables, etc. as you see fit.

Bibliography: You should use the Harvard Referencing System.
Appendix (if needed)

Assessment Criteria.

Credit will be given for evidence of:

Library/Internet based research. Try to use a mixture of resources – books, articles as well as the internet.
Understanding of the issues raised by the question.
Concise and clear presentation. Acknowledge any quotes, ideas or arguments that are not your own using the Harvard system. Include a list of references.
Originality and a critical and questioning approach. It is important to be objective and to support statements with evidence.
A logical structure and well-argued conclusion

Marking weight: 60%

Submission Instructions

The work must be uploaded on the appropriate Turnitin folder created by the course Faculty Member on Moodle.

The title of the student’s submitted file should contain the following information:

– Name of this course

– Name of the Faculty Member / Teacher

– Student’s full Name

– Student ID number

– Title of this assignment (Mid-Term / Final)

The time-frame for this assignment is:

Release Date: as of 5th Week

Submission Deadline: September 17 at 2.00pm CEST

The assignment must be submitted (uploaded into Turnitin) to the link provided by the course Faculty Member and indicated on the Moodle page of this course.

Grading Criteria

(Grading matrix/rubric next page)

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge & Understanding (20%)	Student demonstrates excellent understanding of the task, the key concepts, applies theory where useful or necessary, and uses vocabulary in an entirely appropriate manner.	Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.	Student understands the task and provides minimum conceptual and theoretical support, and uses only some of the relevant vocabulary.	Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%)	Student applies fully relevant knowledge from the topics delivered in class.	Student applies mostly relevant knowledge from the topics delivered in class.	Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.	Student applies little relevant knowledge from the topics delivered in class. Misunderstanding is evident.
Critical Thinking (30%)	Student critically assesses in excellent ways, drawing insightful conclusions based on readings from relevant authors. Student also makes clear and correct citations and uses the Harvard referencing method correctly.	Student critically assesses in good ways, drawing conclusions from relevant authors and references. Student knows how to use the Harvard referencing method correctly.	Student provides some insights but stays on the surface of the topic. References may not be relevant.	Student shows little or no critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (20%)	Student communicates their ideas very well organized and extremely clearly and concisely, respecting word count, grammar and spellcheck.	Student communicates their ideas in an organized manner and concisely, respecting word count, grammar and spellcheck	Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.	Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.

BBA223 Explanation of Service Management

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.