BBA 221 Marketing and SWOT Analysis Paper

BBA 221 Marketing and SWOT Analysis Paper

Instructions/Descriptions

BBA 221 Marketing and SWOT Analysis Paper

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Task

BBA221 MARKETING RESEARCH

Marketing Research Proposal

1) Select a company within a specific market, and a product category in a certain context (socioeconomic, cultural, political, etc.). You can use the same company you used for TASK number.

2) The task now consists in deliver the result of the market research, according to the market research project presented in the previous task.

3) The task has to describe

• The methodology or methodologies used,
• The demographics of the methodology, including their profile, the reason why they were selected, etc.
• The results of the market research, including as much information as possible (chart, tables, figures, etc.)
• Among the results, you can insert a SWOT analysis derived from the results attained
• The recommendations to be given to your customer.
• A possible action plan coming from the recommendations

4) The data delivered can be obtained from bibliography, real market research, or invented, but they have to be coherent with the problem analyzed.

This is an Individual assignment.

This task is worth 40% of your overall grade for this subject.

The required word length is 2000 words.

The Report is required to be submitted in PDF format on Turnitin.

Deadline for Turnitin submission: 2th MAY 23:59pm.

Rubrics

Exceptional 90-100

Good 80-89

Fair 70-79

Fail <70

Objectives setting (40%%)

Example descriptor: Student is able to deliver clear and precise data on the methodology used, sound reasons for having chosen that methodology, the results of the market research and the corresponding recommendations,

Example descriptor: Student is able to deliver data on the methodology used, reasons for having chosen that methodology, the results of the market research and the corresponding recommendations,

Example descriptor: Student is able to deliver some data on the methodology used, reasons for having chosen that methodology, the results of the market research.

Example descriptor: Student is unable to deliver neither the methodology, the results or recommendations for the customer.

Research (20%).

The results of the study are clearly displayed and are rich in learnings. The recommendations are relevant for the customer.

The results of the study are reasonably displayed and may give some orientation to the customer. The recommendations are somehow relevant for the customer.

The results of the study are displayed without details and some orientation is provided to the customer. The recommendations are not relevant for the customer.

The student does not present the methodology, the results neither the recommendations-

Communication (40%)

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Student communicates their ideas extremely clearly and concisely.

Student communicates their ideas clearly and concisely.

Student communicates their ideas with some clarity and concision.

Student fail to communicate their ideas clearly and concisely.

BBA 221 Marketing and SWOT Analysis Paper

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