ASU Product Advertisement Discussion

ASU Product Advertisement Discussion

Instructions/Descriptions

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Select a product advertisement. Must be for an actual product – NO parodies.

We have learned from Chapter 8 that the communication process can be extremely complicated. Advertisers take a significant amount of effort to provide a clear message. Thought goes into every aspect and detail of an advertisement.

Select a current product advertisement (no longer than 2 minutes) that you find on YouTube. Current means within the past five years. Describe in detail how the elements/techniques from Chapter 8 are used in the advertisement. Include a list of the elements, how they are used, and what they provide to the advertisement.

Include the name of the commercial and a link to the commercial you analyzed for this project. This will be needed during the grading process.

Provide detailed answers to the following questions.

• What is the product, and how is it presented?
• Who is in the advertisement? What are they wearing? Why are they wearing it?
• Where is the advertisement set? Why here?
• Describe what is included in the advertisement. For example, if it is a restaurant, what elements do you see?
• When is the advertisement set and why? Time of day? Seasonal?
• How does the advertisement use sound? Identify any music used. Why was it used?
• How does the advertisement use color? Why these choices?
• What emotions is the advertisement seeking to evoke? Was it successful?
• Would the commercial work one change was made (e.g., change in location, change in music, change in the main character)? Identify a change and explain how this change would affect the advertisement.
• Include other observations you have about the advertisement.

This assignment will take time to be done correctly. Each student is to do their own work. This is not a group project. Your assignment will be graded on the details presented, associating the elements with the material in Chapter 8, and a professional presentation.

Late assignments will not be graded.

Points will be deducted if the advertisement is more than five years old.

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