Anheuser-Busch Marketing Plan Essay

Anheuser-Busch Marketing Plan Essay

Instructions/Descriptions

Anheuser-Busch Marketing Plan Essay

Anheuser-Busch Marketing Plan Essay

This task will provide you the opportunity to study Anheuser-marketing Busch’s process. The theoretical learning from this course is applied when researching this company.

Please include the following sections in your marketing plan.

Introduction: Include a quick company introduction.

Competitive analysis: who are the competitors of your company and how do they distinguish? Identify your company’s two or three strengths and two or three disadvantages compared to at least two competitors.

Marketing Tactics: What are your company’s marketing strategies for the worldwide customer brand? Use the four Ps indicated below in your analysis.

Product: Start with a theoretical product definition. What is your company’s product/service offer? How did the development of these new items alter the marketing strategy of your company?

Location: Start with a theoretical place definition. What are your company’s distribution channels?

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Pricing: Start with a theoretical price definition. What is your company’s pricing strategy?

Promotion: Start with a theoretical promotion definition. What are your company’s traditional and digital marketing methods? Explain at least three traditional methods and three digital methods.

Competitive advantage: Identify the competitive advantage of your organization in each of the four areas. Remember that in one area your organization might have a competitive advantage and not in the other. Include rationale support.

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Your submission must be subheaded and in essay format. You have to incorporate at least five scholarly sources (no blogs, no Wikipedia) and the three have to be peer-reviewed. Your academic work must last for at least six pages, not counting the title page and page of references. APA format is necessary.

Anheuser-Busch Marketing Plan Essay

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