Analyze Geographical Differences That Affect Products

Analyze Geographical Differences That Affect Products

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Geographical Differences Discussion

Discussion Board (DB) #7: Analyze geographical differences that affect products and explain ways to find trends based on those differences to help firms stay competitive

Please follow the document (the examples for discussion #7) which I uploaded to write this discussion.

According to our textbook “Consumer preferences vary widely in the United States as preference is a generic term that can describe any number of product attributes, such as the brand, taste, color, price, or features.

Part 1 (6 points maximum): Identify and discuss how a trend or population characteristic that is clearly different across at least two geographical regions in the United States impacts the sales of a product or service.

Part 2 (6 points maximum): Identify and discuss a population characteristic that used to be different across at least two U.S. geographical regions but no longer is. Explain how that characteristic used to impact purchase behavior for a particular product, and discuss what trend changed and why

McDonalds Integrated Market Communications Audit Report

The first stage of the process is to create an abstract. The one-page abstract due Fundamental IMC Planning and Decisions module should identify:

Your name

Firm name

Short description of the firm’s purpose,

Your reasons why you chose to prepare an integrated marketing communications audit for this firm, and

Key issues the firm is currently experiencing

You will have the freedom to select your product; service, or organization, however, two factors should guide this selection. First, you should select a firm that could improve its market position by changing its marketing communication strategy and /or execution. In other words, market leaders should be avoided because they offer less opportunity for you to demonstrate your talents.

Second, it is very important that you have access to the background information necessary for developing a strong brief. Background materials should be sought from your client, or in some instances, recent cases and websites can be useful in providing company specific or industry information.

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