Analytics and Artificial Intelligence Discussion

December 3, 2022

Analytics and Artificial Intelligence Discussion

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Analytics and Artificial Intelligence Discussion

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Analytics, Artificial, Intelligence, Discussion

This assignment includes part 2 of the case project assignment. One member of your team should upload the entire case document, not just this part.

Note: Part 2 (Strategy & SWOT) includes the firm-level strategy section through the SWOT analysis. Part 3 (Alternatives-Control) includes the SWOT matrix section through future prospects, so you don’t need to present the matrix or discuss any alternatives in part 2.

Please upload the Word document, not a PDF or any other format.

Pay more attention for case project rubrics, there are 25-step model. Part 2 begins with question 9.

Marketing Plan Analysis Presentation

The purpose of this assignment is to conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics.

Review the topic resources “Forms of Marketing Research” and “The Marketing Research Process.” Using what you have learned about marketing research, assume the role of a marketing professional who has been tasked with completing a marketing plan for a client.

Select a publicly traded, for-profit company that will be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual report. Locate three to five additional resources that provide additional data and information about the brand. You will use this research to tell the brand story; share the company vision, mission, and marketing objectives; and describe the strategies and tactics the company is currently using to meet the marketing objectives. You will also perform SWOT analysis based on your research.

Using what you learn from your research and subsequent analysis, complete the “Marketing Plan and Presentation: Part 1 – Research Template.”

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to Lopes Write.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

BS Applied Entrepreneurship; BS Applied Management; BS Applied Marketing and Advertising

1.1: Determine how organizations formulate marketing strategies and tactics using market and consumer data.

BS Business Information Systems

3.4: Determine how organizations formulate marketing strategies and tactics using market and consumer data.

BS Business Analytics; BS Business Management; BS Marketing and Advertising; BS Sports Management

3.5: Determine how organizations formulate marketing strategies and tactics using market and consumer data.

BS Accounting; BS Business Administration; BS Entrepreneurial Studies; BS Finance; BS Finance and Economics; BS Hospitality Management; BS Supply Chain and Logistics Management

3.7: Determine how organizations formulate marketing strategies and tactics using market and consumer data.

BS Business Secondary Ed

6.2: Determine how organizations formulate marketing strategies and tactics using market and consumer data.

Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

Analytics and Artificial Intelligence Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.