Analysis Of External and Internal Conditions

Analysis Of External and Internal Conditions

Instructions/Descriptions

Analysis Of External and Internal Conditions

This assignment focuses on the following Course Learning Outcome:

From an analysis of external and internal conditions, determine a firm’s market position and business level and supporting strategies.

Assignment Details

Read the assigned chapters and QVC Case #10.

Create a Powerpoint presentation to address the following:

Provide a brief History and Introduction of the QVC Case

Provide a SWOT Analysis of QVC Case

What are the challenges that QVC currently faces & how has it confronted them so far?

Must include video and audio Peer review must include one cited source. Textbook concepts are required.

Expectations

Your analysis should be based on information in the case with at least 2 secondary sources used to support your analysis.

Specialty Coffee Shop Start up Business Plan

Start-up Business Plan

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

(In Continuation to the Assignment -2)

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4. Products and Services
5. Describe in depth your products or services. (Technical specifications)
6. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
7. Marketing Plan
8. Market Research- Why?
9. Market Research- How? Primary or Secondary Data?
10. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.

Product

• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers, their demographics

Competition

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• What products and companies will compete with you?
• How will your products or services compare with the competition?

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?
• What will be your promotional budget?

Distribution Channels

How do you sell your products or services?

*No plagiarism

*Answers should meet all the requirements.

*Be very specific and focused while answering a question.

* include Reference in any.

– Attached my 2nd assignment

the business was “Speciality Coffee Shop”

Analysis Of External and Internal Conditions

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