Allstate Corporation Best Approach to Pricing Strategy Analysis

November 30, 2022

Allstate Corporation Best Approach to Pricing Strategy Analysis

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Allstate Corporation Best Approach to Pricing Strategy Analysis

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I have a pre-assignment in marketing with the title of the-good-better-best-approach-to-pricing.

What is behind these pricing strategies? With this question in mind, please read the following:

Mohammed, R, (2018), “The Good-Better-Best Approach to Pricing,” Harvard Business Review, 96, 5, Sept/Oct, 106-115,

Once you read this article, you have to choose one company or organization then identify and recommend how it could utilise the good-better-best approach in its pricing strategy.

Cruising Foods, LLC Marketing and PR Strategy Presentation

Marketing & Public Relations Strategy: A final project is required to earn full credit for this course. The final project applies what you learned about small business and entrepreneurial marketing (if you are taking the class for a real business, then apply learning to your organization). The assignments for each week of the course contribute to and inform the final project. The project will bring all the previous assignments together into a single strategic marketing strategy and tactical plan that is actionable by the student for their business.

Students will design a Marketing and PR strategy using today’s available tools and platforms to increase visibility and sales. Strategic planning which includes marketing sets the tone for how business products and services influences the purchasing decisions of consumers. Each student will serve in the role of a business owner of a company. Final Marketing and Public Relations strategies must be typed, double-spaced using 1” margins, and will be graded on its quality (thorough analysis of each component), insights, usefulness, practicality, and communication effectiveness (e.g., flow, readability, comprehension, spelling, grammar, punctuation, etc.).

Overview Section

Company Overview

Product and/or Service Description

Brand Promise and Experience

Target Customer

SWOT Analysis

Unique Selling Proposition or Value Proposition

Online Marketing Strategy (What will you use to help you achieve your goals? Why?-

– Online Sales and Marketing Goals (Traffic, sales, leads, brand awareness, etc.)

– Online Platform Strategy (the online platforms for your engagement: Website, Facebook, Twitter, Snapchat, Instagram, etc. pick your main ones and explain why those.)

– The objective of Each Platform (call to action, the role it plays)

-Marketing Funnel

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Online Tactical Plan

– New Website/Web Redesign Search Engine Optimization Tactics E-mail Strategy

– Online Advertising Campaign Social Media Content Plan

– • Website optimization/analytics plan

– • Viral Marketing Tactics and Opportunities

– Traditional Media and Advertising Campaign

– Online PR Campaign

Marketing Execution Plan:

1- Budget (approximate numbers or percentages of the amount of your revenue you will spend on marketing)

2- Tracking and Analysis (How you plan to analyze performance/measure success)

Allstate Corporation Best Approach to Pricing Strategy Analysis

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.