Access International Business Institute Marketing Concepts Questions

November 30, 2022

Access International Business Institute Marketing Concepts Questions

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Access International Business Institute Marketing Concepts Questions

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I don’t know how to handle this Marketing question and need guidance.

You are opening a new hotel in your neighborhood that already has three existing hotels. Using your OWN words and understanding of marketing concepts, answer the following questions.

Q1. Explain how conducting market research could help you plan the opening of your hotel.

Q2. Using the four segmentation variables, describe your target segment.

Q3. How would you differentiate your hotel from other hotels in the area?

Q4. Explain how you could use flexible pricing to maximise bookings and revenue.

Q5. Describe in detail how your brand could use each element of the Promotions Mix to promote your hotel.

Q6. Describe two examples of intermediaries you could use to distribute your hotel to new markets. What benefits could they provide?

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Q7. Describe in detail the four unique characteristics of a service. Based on your hotel, provide an example for each characteristic.

Q8. Discuss in detail how digital marketing could be used to sell hotel rooms. Provide at least three examples to support your answer.

Q9. Explain how you could use each of the ‘3 Service Ps’ to increase hotel bookings.

Q10. Describe in detail two marketing metrics that you would use as part of your ongoing marketing activities. Explain why you chose these two.

Access International Business Institute Marketing Concepts Questions

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.