ABC Motor Company Consumer Behavior Proposal

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

ABC Motor Company Consumer Behavior Proposal

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ABC Motor Company Consumer Behavior Proposal Outline

You are a consumer behavior consultant, for Integrity Research Corporation, a full-service marketing research and development company. Your client, ABC Motor Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new luxury hybrid car. You must develop marketing strategies to attract Generations X and Y in domestic and foreign markets. The company has a $40 million advertising budget for the new car model launch in the United States and China.

Create a proposal letter and outline at least 700 words for the ABC Motor Company, Board of Directors. This introductory letter will provide an outline, for the Week 8 Final Project in brief sections. Please address the following areas in your correspondence:

o Introduction

Define consumer behavior and explain why it is important.
Research both the competition and current information on luxury vehicles. Based on your research, what is the current consumer perception of luxury vehicles?

o Project definition

Based on current information, what marketing strategies do you recommend?

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o Program objectives

List the objectives of the study, making sure you explain the connection between the research and marketing strategies and how knowledge structures influence consumer behavior and their decision making process.

o Scope

Identify the scope of the research, geographical parameters, customer groups, or market segments to be studied. Using research, describe your consumer buyer and identify your target market’s demographics for Generations X and Y.
Analyze the African American, Hispanic, and Asian-American subculture and the unique marketing aspects it entails.

ABC Motor Company Consumer Behavior Proposal Outline

You are a consumer behavior consultant, for Integrity Research Corporation, a full-service marketing research and development company. Your client, ABC Motor Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new luxury hybrid car. You must develop marketing strategies to attract Generations X and Y in domestic and foreign markets. The company has a $40 million advertising budget for the new car model launch in the United States and China.

Create a proposal letter and outline at least 700 words for the ABC Motor Company, Board of Directors. This introductory letter will provide an outline, for the Week 8 Final Project in brief sections. Please address the following areas in your correspondence:

o Introduction

Define consumer behavior and explain why it is important.
Research both the competition and current information on luxury vehicles. Based on your research, what is the current consumer perception of luxury vehicles?

o Project definition

Based on current information, what marketing strategies do you recommend?

[Order Now]

o Program objectives

List the objectives of the study, making sure you explain the connection between the research and marketing strategies and how knowledge structures influence consumer behavior and their decision making process.

o Scope

Identify the scope of the research, geographical parameters, customer groups, or market segments to be studied. Using research, describe your consumer buyer and identify your target market’s demographics for Generations X and Y.
Analyze the African American, Hispanic, and Asian-American subculture and the unique marketing aspects it entails.

ABC Motor Company Consumer Behavior Proposal

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.