Company Report of Starbucks

February 3, 2023

Company Report of Starbucks

Order Number	653245685435354785
Type of Project	ESSAY/DISERTATION
Writer Level	PHD/MASTERS CERTIFIED
Format	APA/MLA/HARVARD/OXFORD
Academic Sources	10 -20
Page Count	4-8 PAGES

Instructions/Descriptions

Company Report of Starbucks

Project Requirements

Select an organization or company that used or uses digital or social media to impact others.

CREATE A PRESENTATION (using a professional presentation application such as Microsoft PowerPoint, Prezi, or Apple Keynote for the Mac) highlighting the information you found.

NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).

SECTION 1: ORGANIZATION OR COMPANY INFORMATION Provide the following information about the organization or company you select. Answer the questions below:

Item 1: What is the name of the organization or company?

Item 2: What year was the organization or company established?

Item 3: What is the organization’s or company’s goal or mission?

Item 4: Provide the company’s or organization’s website address (URL), if available.

Item 5: Where is the company or organization’s headquarters located?

Section 1 Source: Include at least one source for Section 1. Include this source as an in-paper citation and on your Reference page.

SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL MEDIA INFLUENCE

Describe how digital or social media was used to influence others while answering the following questions:

Item 1: Describe how digital or social media was used to influence others. Provide at least one example, instance, or situation that highlights this influence.

Item 2: In the example, instance, or situation you provided in Item 1, what specific digital or social media platforms were used (e.g. Facebook, Twitter, Instagram, Snap chat, Pinterest, or YouTube) and how were they used?

Item 3: What occurred as the result of the use of digital or social media? Describe the impact or magnitude of the change.

Section 2 Source: Include at least one source for Section 2. Include this source as an in-paper citation and on your References Slide(s). To help you with completing Section 2, an example is provided below:

Section 2 Example 1: Invisible Children – Kony 2012

In 2012, an organization called Invisible Children created and posted a 30 minute movie on YouTube to launch a campaign they called “Kony 2012.” View the movie here (https://www.youtube.com/watch?v=Y4MnpzG5Sqc).

The Kony 2012 campaign was an effort to capture James Kony, who was portrayed as a ruthless rebel leader in Uganda who committed numerous atrocities against humanity, including kidnapping and murder.

The Kony 2012 campaign had a tremendous impact. The video generated over 100 million YouTube Views. Over 20 million dollars was donated to support the effort to capture James Kony

NOTE 2: You cannot use Invisible Children in your project.

SECTION 3: ANALYSIS What was the full impact of the use of Digital or Social Media?

Item 1: Was the change created by the use of digital or social media positive or negative (or both) in your opinion? Item 2: How successful was the company in accomplishing the objective? Support your answer.

Item 3: List one thing the company could have done better to accomplish their objective.

To help you with completing Section 3, we have provided two examples below:

Section 3 Example 1: Invisible Children – Kony 2012

The Kony 2012 campaign had both positive and negative results: The Kony 2012 campaign received global attention. This attention lead to political and military action. The US government, lead by President Obama, backed a mission of 5,000 soldiers to James Kony.

The organization came under scrutiny as many have questioned their efforts (see YouTube video https://www.youtube.com/watch?v=okmswBs4rdg or CNN report at https://www.youtube.com/watch?v=TEVKNVTnYRA and CNN Report Transcript).

James Kony has not been caught. Some people even believe that he is no longer living or a threat to the region.

Section 3 Sources: Include at least one source for Section 3. Include the source as in-slide citation and on your References page.

NOTE 4: You can not use in your project or any company or organization we discussed in class or in this assignment (e.g. The Ice Bucket Challenge or Invisible Children).Paper Requirements

SLIDE DESIGN REQUIREMENTS
Keep it Simple: Slides must be easy to read and uncluttered. Keep in mind the 7 x 7 rule with presentation software, which effectively states no more than 7 words per bullet and 7 bullets per slide.
Images: Pictures and images should be used sparingly to avoid distraction from the main contents. Include at least one table, graph, or image of an appropriate size that is relevant and supports the information provided in your paper. Feel free to create the image if you like, but it must be professional.
Fonts: Use a standard font like Times New Roman or Helvetica. Use 36-point font for your slide title, 28-point font for main points, and 24-point font for secondary points.
Footer: Include the slide number, title of your presentation, and your name in the footer (except on title slide).
Background: Appropriate for the presentation. Use creativity here, but your background color or design must not detract from the readability of the slides. A bad example would be using dark text against a dark background. Make sure the background and font colors are a good contrast.
Contrast: Appropriate Foreground-Background Segregation (use dark text against a light background or white or light colored text against a dark background. This creates contrast.

SOURCES

Include at least Four (4) Sources (Total)

Include at least One (1) Source for Section 1.
Include at least One (1) Source for Section 2.
Include at least Two (2) Sources for Section 3. At least one of the two sources must be a Professional or Scholarly Source.

Clarification: Please do not use unprofessional sources such as Wikipedia, About.com, Answers.com, Dictionary.com, How.com, or anything remotely similar. Examples of scholarly sources include textbooks, articles, academic journals, and conference proceedings. Scholarly resources are written by experts in their fields, grounded in research, and often refereed (reviewed and edited by researchers in the field). Examples of professional sources include: trade journals or magazines. Professional sources are written for a specific audience that works in certain field. They are not research-based.

My instructions: Please don’t worry about a title slide, I will handle that. Also, please do not use Wikipedia; I need scholarly sources that I can access without a subscription. Feel free to use google scholar with sources that can be accessed for free and peer-reviewed; examples of accessible sources are also clarified above. Anyways, any questions or concerns, feel free to ask me. I am available at all times. Thank you!

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Company Report of Starbucks

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.