Social Mobile And Analytics

January 13, 2023

Social Mobile And Analytics

Order Number	6767826463542
Type of Project	ESSAY/DISERTATION
Writer Level	PHD/MASTERS CERTIFIED
Format	APA/MLA/HARVARD/OXFORD
Academic Sources	10 -20
Page Count	4-8 PAGES

Instructions/Descriptions

MKTCB/574: Marketing: Social, Mobile, And Analytics

Competency 1 Reflection

This reflection activity is comprised of two sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.

Company Comparison

Select 2 global companies from the same industry – for example, Starbucks and Dunkin Donuts; AB InBev (formerly Anheuser-Busch) and Miller-Coors; and Marriott and Wyndham.

Analyze how each of the selected companies applies its strengths and overcomes internal weaknesses to take advantage of external market opportunities, avoid threats, and create sustainable global marketing strategies that offer unique value to the customer. Address each of the following points in your analysis:

- Methods of differentiation used to create sustainable customer value in global markets
- Threats or opportunities created by changing demographics and social trends in global markets
- Ways in which the companies demonstrate ethics and social responsibility in their marketing

Consumer Decision

Consider a purchase you recently made that was for $100 or more. Describe your decision process by answering the following questions:

- How did you determine your need?
- How did you search for information?
- How did you evaluate alternatives?
- What criteria did you use in making your choice?

After you describe your decision process, answer the following:

- Once your purchase was complete and you experienced the use of what you purchased, how did you feel about your decision and why?
- Compare your purchase experience with two colleagues. How do their experiences compare with yours?

Submit your reflection.

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Social Mobile And Analytics

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.